Buyers most active in January

Buyers most active in January

09 January 2013 by Simon Parker 0 comments

January, often considered a quiet month for agents, may actually be the best time to promote a property, according to new data from realestate.com.au.

“During the holiday period we see more people searching while on the go and more people clicking through to view property pages,” said Arthur Charlaftis, general manager sales and operations at REA Group, owner of realestate.com.au.

“During this time people are also spending longer on our site at approximately 11 minutes per session,” he said.

“We know these people are seriously looking as over the last two years, the number of property enquiries to agents has peaked in January,” he added. “This demonstrates that people are committed to finding the right property and are prepared to look for it over summer.”

Mr Charlaftis said that advertising online over the summer period could be a good strategic move by vendors, and their agents.

While there isn’t a drop in the number of existing listings, Mr Charlaftis said there are generally less new listings in most markets, excluding some coastal and tourist-focused areas.

Moreover, agents who make themselves available during January may secure business due to their accessibility.

“On whether agents should start early [in the New Year], we know there’s a lot of buyer enquiry at this time,” Mr Charlaftis continued. “So your ability to connect with those people when competing offices may not be able to is important. Be adequately resourced to handle the enquiries.”

“If there are potential buyers looking, it’s a good opportunity to build rapport with them now before the year gets busy and establish a relationship. People often get busy at the end of the year and can’t make OFIs, so it’s important to reconnect with potential buyers that you were working with.

“The earlier you can get on to them, the more success you’re likely to have.”

Mr Charlaftis added that January may also be the ideal time to refresh existing listings.

“It’s a good time to refresh your listing as there’ll be a fresh new group of people looking who have not seen your property listing – update your pictures and copy,” he said. “This can also entice existing buyers who are still searching to take another look at your property.”

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
William Phillips on how agents can expand their database and grow their business

In this episode of Secrets of the Top 100 Agents, host Tim Neary is joined again by William Phillips to discuss the real estate database and...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
upcoming events
REB Awards
Sydney The Event Centre 12 Sep
REB Awards
Sydney The Event Centre 12 Sep
Melbourne The Event Centre 14 Oct
Brisbane The Event Centre 18 Dec
View all events
Do you have an industry update?