Place Estate Agents, an independent group which operates13 offices in Queensland, has appointed marketing expert Lisa Campbell to its management team.
Appointed as the new agency’s head of marketing, Ms Campbell joins Place from an international real estate franchise where she served as national marketing and communications manager for the past six years.
"We are delighted to welcome Lisa to the Place family,” said Damian Hackett, chief executive officer at Place. “With her new appointment at Place, Lisa will be driving Place, its related entities, its people, brand, social media, communications and marketing profile.”
Place Estate Agents, which was founded in 2002, has won the Real Estate Institute of Queensland (REIQ) Large Residential Agency of the Year award for four consecutive years since 2009.
Place said Ms Campbell has more than 13 years of advertising, marketing and branding experience at both retail and real estate corporate levels. During her six-year tenure with the international franchise group, some of her key responsibilities included planning, implementing and maintaining the strategic direction of the suite of brands, and developing tactical marketing and communication initiatives.
“With her extensive industry experience, combined with her solid business acumen and marketing expertise, we believe that she will be a huge asset to our growing company,” Mr Hackett continued.
“Place people are energetic, passionate and professional and Lisa encompasses this and more.”