Agency unveils 3D tours for smart TVs

Agency unveils 3D tours for smart TVs

02 April 2013 by Steven Cross 1 comments

While some agents are still debating the merits of using video to help sell real estate, one group claims it has become the first agency in the world to utilise 3D video.

Toop&Toop in South Australia said it has pioneered the technology, which allows property buyers to immerse themselves in a 3D open home inspection from the comfort of their lounge rooms.

"With the quality of our 3D videos, anyone in the world can essentially walk through a property without physically leaving their home,” managing director Anthony Toop said.

As winners of the 2013 REIA Marketing and Communications award, Toop&Toop believed it was time to release the technology to coincide with Adelaide making the switch to digital TV on 2 April 2013.

“The switch to digital is opening up unexpected opportunities. We can see the benefits of these opportunities for consumers and we are innovating our products and services to change the way consumers look for real estate," Mr Toop said.

To accommodate the technology, Toop&Toop has also created the world’s first smart TV real estate app –

Genevieve Toop, general manager of sales and marketing at Toop&Toop, said the channel will provide content to clients like never before.

“Every single week there will be brand new content available to view on the app; up to 20 new feature videos and between one and three 3D feature videos,” Ms Toop said.

“Simply download the Smart Real Estate app on your Panasonic smart TV – just like you would on a smartphone – to begin the most revolutionised property viewing ever.

“We are international groundbreakers in this space - viewing feature videos of exclusive properties from the comfort of your lounge room on a smart TV, in 3D. It doesn’t get any better than that.”

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
REVEALED: The 10 best agents in Australia for 2017

For the first time ever, the top 10 agents in the REB Top 100 Agents ranking are revealed in this exclusive podcast. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
Do you have an industry update?