NSW network unveils new branding

NSW network unveils new branding

15 May 2013 by Staff Reporter 0 comments

Staff Reporter

A NSW network has rebranded after acknowledging the evolution of real estate into a more “sophisticated” marketplace.

Laing+Simmons general manager Leanne Pilkington said the new brand will be officially launched mid-year. However, attendees at the recent Ideas Exchange conference managed to get a sneak peek at the new brand.

“The feedback we received from industry professionals as well as prospective franchisees at the Ideas Exchange was very positive,” Ms Pilkington said.

“The new brand reflects the changing nature and greater sophistication of the real estate market while respecting the core values and integrity of the Laing+Simmons name.

“This was recognised by the many different industry professionals at last week’s event,” she said.

Coordinated by The Real Estate Project, the Ideas Exchange 2013 was a series of three one-day conferences held in Melbourne, Brisbane and Sydney, with the theme being the “brightest ideas in real estate”.

 “The refreshed Laing+Simmons brand provides the perfect platform to achieve our future strategic growth objectives,” Ms Pilkington said.

“It will underpin and support our efforts to consolidate our position as the leading boutique operator in key local markets by providing the tools and support franchisees need to build their market share and drive improved outcomes for their customers,” she said.

Staff Reporter

A NSW network has rebranded after acknowledging the evolution of real estate into a more “sophisticated” marketplace.

Laing+Simmons general manager Leanne Pilkington said the new brand will be officially launched mid-year. However, attendees at the recent Ideas Exchange conference managed to get a sneak peek at the new brand.

“The feedback we received from industry professionals as well as prospective franchisees at the Ideas Exchange was very positive,” Ms Pilkington said.

“The new brand reflects the changing nature and greater sophistication of the real estate market while respecting the core values and integrity of the Laing+Simmons name.

“This was recognised by the many different industry professionals at last week’s event,” she said.

Coordinated by The Real Estate Project, the Ideas Exchange 2013 was a series of three one-day conferences held in Melbourne, Brisbane and Sydney, with the theme being the “brightest ideas in real estate”.

 “The refreshed Laing+Simmons brand provides the perfect platform to achieve our future strategic growth objectives,” Ms Pilkington said.

“It will underpin and support our efforts to consolidate our position as the leading boutique operator in key local markets by providing the tools and support franchisees need to build their market share and drive improved outcomes for their customers,” she said.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
William Phillips on how agents can expand their database and grow their business

In this episode of Secrets of the Top 100 Agents, host Tim Neary is joined again by William Phillips to discuss the real estate database and...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
upcoming events
REB Awards
Sydney The Event Centre 12 Sep
REB Awards
Sydney The Event Centre 12 Sep
Melbourne The Event Centre 14 Oct
Brisbane The Event Centre 18 Dec
View all events
Do you have an industry update?