China is now the biggest foreign property buyer in Queensland, according to the Foreign Ownership of Land Register.
The Chinese bought more than $530 million worth of Queensland property in the past three years alone.
Seeing this trend, major international portal, Juwai.com and Brisbane-based software company, Rex Software, have joined forces to help Australian agents connect with the ever-demanding Chinese buyer market.
The partnership will mean 1,500 real estate agents – 40 per cent of which are in Queensland – can now target Chinese buyers from within the customer relationship software they already use every day. Subscribers to Rex receive an instant way to promote their properties in Chinese from Juwai.com, together with a free upgrade to a feature property on Juwai.com with every subscription.
Rex is based in Brisbane, Queensland, the state in which almost half its users are also based. Rex is also growing in New South Wales, Victoria and Western Australia.
According to Alex Babkov, technical director at Rex Software, Juwai.com made a great fit for their product and customers.
"While we support 18 national portals, Juwai.com is our first that is international,” he said.
“Unlike most foreign property portals, the offering that Juwai.com brings to the table really allows our users to tap into an otherwise inaccessible market and source of potential leads."
Simon Henry, Co-CEO of Juwai.com, said Queensland property was so successful with Chinese buyers because it ticked all their boxes.
"The properties that will have the most success with Chinese buyers are located in major metropolitan areas or in growing mining areas, or working farms or are new developments,” he said.
"Re-sale properties appeal to Chinese buyers who know Australia already, including those who already have one or more properties here."