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Harcourts most trusted brand in NZ

Harcourts most trusted brand in NZ

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Staff Reporter

Harcourts New Zealand has been voted New Zealand’s most trusted real estate brand in the latest Reader’s Digest Trusted Brands survey.

The award marks the first time the real estate category has been voted on during the 12 years that the annual survey has been run.

Runner-ups Barfoot & Thompson and Ray White were highly commended by voters.

Harcourts New Zealand CEO Hayden Duncan said New Zealanders trusted Harcourts as an iconic Kiwi brand.

She added that people responded to the Harcourt’s corporate philosophy of absolute commitment to providing an exceptional experience to clients.

“We don’t just pay lip service to our internal mission statement: ‘To create clients for life through the finest service’,” she said. “It is Harcourts’ heart and soul, and is fundamental to the positive attitude and success of our people.

“We know that real estate clients want to deal with consultants who have knowledge, expertise, honesty and integrity, and are committed to achieving the best possible result for them. Above all, they want to deal with real people – that’s why we put absolute focus on creating a relationship of trust and respect with all our clients.

“We’ve found that this philosophy is great for achieving personal satisfaction, high morale and continued success.”

Harcourts was founded in Wellington in 1888 and has grown into the country’s largest real estate group, with 181 offices and 1,750 sales consultants.

In Australia, the company recently celebrated its 125th anniversary at its annual conference on the Gold Coast in June.

Director of Harcourts International Mike Green told Real Estate Business it was significant for any business to be 125 years old. 

"We started here in Australia in 1997, so we’ve been here for 16 years and are relatively young in that sense," he said.

"In terms of our growth, we currently sit at around 400 offices nationally, which in 13 years is not too bad. The real test of any organisation is to be able to grow, to maintain that growth and to achieve success.

"You can’t do any of that if it’s smoke and mirrors, or if what you say is not actually true; you’ve actually got to walk the talk to maintain that sort of growth."

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