Ensure you never miss an issue of the
real estate business bulletin
New digital signboards promise sales revolution

New digital signboards promise sales revolution

by Reporter 0 comments

Staff Reporter

An outdoor advertising company is predicting a “revolutionary change” in real estate marketing with the introduction of new digital signboards.

CODY LIVE, which first announced its digital display signs in August this year, is about to commence prototype trials of its CODY LIVE real estate boards around Sydney.

The outdoor advertising company hopes to demonstrate that the digital signs will be a practical and highly advanced alternative to standard static real estate boards.

Standing at 173cm with a width of 61cm, the wireless CODY LIVE signs are illuminated by LCD screens to ensure property details stand out in high resolution in all forms of weather, at any time of day.

Selling agents can alter and update information in accordance with the needs of individual marketing campaigns.

The reuseable signs will be available on a rental basis at a price comparable to a traditional board.

The signs will come with a built-in CCTV camera, alarms and GPS units to minimise theft and vandalism. They also have inbuilt timers to shut down at night when viewings are limited.

CODY LIVE CEO Pierce Cody said the plan was to have the signs available for mass use from next year, once prototype tests have concluded in January.

“CODY LIVE is a dynamic and cost-effective advancement that will change the face of how real estate is marketed,” he said.

“After just a few seconds looking at the stunning visual quality of a CODY LIVE sign, you can be forgiven for thinking traditional static signs are antiquated and boring.

"CODY LIVE takes the business of connecting buyers with properties to a whole new level. The signs grab buyer interest early and hold buyer attention for longer.

“This is an obvious evolution from old-style static boards to a modern alterative – just like the migration from newspapers to tablet computers.”

Mr Cody said feedback from preliminary briefings with the nation’s top real estate agents was overwhelmingly positive.

Real Estate Institute of New South Wales CEO Tim McKibbin said progress with the digital signboards would be watched closely.

“Consumers are constantly seeking improvements in the quality and delivery of information to assist with their property decisions and acquisitions," he said.

“Technology advancements are constantly under pressure to respond to consumer demands in this area.

“It’s therefore no surprise the traditional signboard as a provider of information has to evolve to respond to consumer expectation.”

The company has engaged community consultation and research agencies to help road test the signs with local communities and government authorities.

Planning rules in many parts of Australia require development consent from local authorities to erect such signs as they are illuminated.

CODY LIVE is asking planning decision makers to treat the signs as traditional real estate signs that don’t require development consent.

“It would be costly, time consuming and unsustainable for the real estate industry and local councils if resources were tied up considering development applications for modern real estate agents,” Mr Cody said.

“We are ready to demonstrate that CODY LIVE signs offer massive benefits with no adverse impacts on local amenities.

“Current planning rules predate this technology and it’s important the rules are adjusted to keep up.”

le>.b-autolinks{text-decoration:underline}.b-autolinkshadowbox { display: inline; position: relative; cursor: pointer; color: #428bca;} .b-autolinkshadowbox:hover > span { display: block !important; } .b-autolinkshadowbox__links { white-space: nowrap; z-index: 999; display: none; left: 0; border: 1px solid #bfbfbf; border-radius: 5px; font-size: 12px; top: 12px;color: #000; padding: 10px; position: absolute; background-color: #FFF; box-shadow: 0px 0px 20px 1px #bfbfbf; } .b-autolinkshadowbox__links > a { display: block; padding: 3px 0; }
New digital signboards promise sales revolution
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?