Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Top agency spends mornings at local club

By Steven Cross
30 January 2014 | 1 minute read

With almost double the commission of their closest competitor and a vendor-paid marketing bill of $10,000, one of the secrets to this Melbourne agency is to hit the local bistro every morning.

Advertisement
Advertisement

Speaking with Real Estate Business, director of Biggin & Scott Knox Adam Flynn claims the second largest office in the network is all about team work.

“Every single morning between 9 and 11 the entire sales team is down at Zagame’s, which is the local bistro down the road, and we’re all prospecting together as a team.

“Anyone who walks in there sees the team hitting the phones,” he said.

The hugely successful office has been open for less than two years, but in a marketplace with an average sale price of around $425,000, Mr Flynn charges between $8,000 and $14,000 dollars for the marketing campaign.

“Our commissions are 3.5 per cent while our nearest competitor is about two per cent – but we’re comfortable asking for that because people know we’ll deliver. They’ve seen our marketing and know our average days on market is just 10 days,” Mr Flynn claimed.

“Everyone in the industry knows we should prospect, but they get too busy doing other stuff and prospecting goes by the wayside. This process means it’s a locked-in appointment for everybody, so there’s a real sense of camaraderie with everyone doing it together.”

And according to Mr Flynn, anyone can adopt the idea.

“Go somewhere local with lots of people, the market sees you and it gets people talking. It’s different and it keeps things interesting,” he said.

Mr Flynn is just one of the scheduled speakers for the Creative Lead Generation panel at the Melbourne Ideas Exchange in May.

Top agency spends mornings at local club
coffee
lawyersweekly logo

Tags:

Listen to other installment of the Real Estate Business Podcast

 

Do you have an industry update?

top suburbs

12 month growth
Warren
49.59%
Mullumbimby
49.48%
Waverton
49.18%
Blairgowrie
48.97%
Porepunkah
48.95%
Streaky Bay
48.89%
Bruce
48.67%
Koolewong
48.46%
Failford
48.4%
Victory Heights
48.22%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.