Double your business in 2 hours a day

Double your business in 2 hours a day

17 February 2014 by Stacey Moseley 1 comments

The difference between a great agent and a medicore agent is just two hours of prospecting each morning, according to an award-winning principal.

Dane Atherton, principal and owner of Harcourts Coastal, who gave up his time to speak and inspire a room full of young agents last week, said too many professionals create excuses and let counter-productive disruptions get in the way of securing listings and selling property.

Speaking at the fourth Young Real Estate Professionals (YREP) event in Sydney last week, Mr Atherton simplified the job with an analogy: “One way to look at the job of a real estate agent is like this: if you were giving the task of cleaning this hotel room for two hours a week and somebody said they’d give you $500,000 to do it, but you had to be here for two hours a day in between the hours of 9-11am, would you take the job?,” he told the young professionals.

“Of course you would, and I can tell you, if you prospect for two hours a day, five days a week for six months, what will happen to your income? It will go up won’t it?”

Mr Atherton drove home this theory to the enthusiastic crowd by explaining that the difference between a great agent and a average agent can be just two hours of prospecting.

Mr Atherton conceded the challenge was tough, as many things can get in the way of an agent prospecting.

Mr Atherton said agents must stop focusing on non-dollar productive activities like social media, emails, office chat and even listing appraisals, and get back to prospecting.

“It is the dark side in freedom in real estate. The reason people don’t get to where they want to get to is because they can’t manage their own freedom,” he told the room of young agents.

“How are you managing your time? Are you allowing yourself to knock-off early? Are you allowing yourself to be distracted from the dollar-productive activities - you probably are?”

To make sure you are up to date with the latest YREP news and event, CLICK HERE.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
William Phillips on how agents can expand their database and grow their business

In this episode of Secrets of the Top 100 Agents, host Tim Neary is joined again by William Phillips to discuss the real estate database and...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
upcoming events
REB Awards
Sydney The Event Centre 12 Sep
REB Awards
Sydney The Event Centre 12 Sep
Melbourne The Event Centre 14 Oct
Brisbane The Event Centre 18 Dec
View all events
Do you have an industry update?