Group focuses growth on Qld, NSW border

Group focuses growth on Qld, NSW border

31 March 2014 by Steven Cross 0 comments

A top sales agent has been tasked with spreading a major network's influence and brand across the Queensland border.

Raine&Horne has given the role of business support and development manager for Northern Rivers and the Gold Coast to one of its top agents, Tina Ashton.

“Raine&Horne has a very powerful brand presence in NSW,” Ms Ashton told Real Estate Business.

“And my role is to bring this strong branding and influence across the border into Queensland.”

Raine&Horne only has four offices in the Northern Rivers region of NSW, an area that executive chairman and CEO Angus Raine said would be targeted over the next few years.

“We have identified the corridor between the Northern Rivers and the Gold Coast as a major population growth hub as a consequence of the improvements to road infrastructure between Sydney and Brisbane,” said Mr Raine.

“We will be targeting some of the major population centres in the corridor such as Grafton, Lismore and Ballina, while we can also service the smaller satellite towns in the region with a number of strategically placed offices.”

Despite coming from a sales background, Ms Ashton claims she is prepared to take on the next challenge in her career.

“I was in a business support and development capacity focused on building Raine&Horne's property management business on the Central Coast,” Ms Ashton said.

She was also a licensee-in-charge of a major franchise office for six years prior to joining Raine&Horne.

“We have great systems, with Raine&Horne’s groundbreaking contact management system, RHcompass, a standout, as well as talented staff, which make working with the brand very enjoyable," she said.

“As a sales agent, Raine&Horne’s impressive systems and technology always gave me confidence when I went out to chase listings or property managements, and with this experience, I believe I am well placed to talk about the Raine&Horne value proposition when meeting with potential recruits to the brand.”

While not giving a definite figure, Ms Ashton said she is aiming to grow the number of offices in the region "significantly".

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
William Phillips on how agents can expand their database and grow their business

In this episode of Secrets of the Top 100 Agents, host Tim Neary is joined again by William Phillips to discuss the real estate database and...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
upcoming events
REB Awards
Sydney The Event Centre 12 Sep
REB Awards
Sydney The Event Centre 12 Sep
Melbourne The Event Centre 14 Oct
Brisbane The Event Centre 18 Dec
View all events
Do you have an industry update?