fees to change, again fees to change, again

by 39 comments

The country’s largest real estate website has revealed agents will be charged based on the location of the listing rather than the location of their office.

The radical change will see agents who sell across multiple suburbs the most heavily impacted.

According to, the old model of charging agents based on their office location was unfair.

For example, in the current model, agents who are located in a prestigious suburb who don't exclusively sell in that suburb may be paying more for listings in less-exclusive areas.

General manager of sales and operations of REA Group Arthur Charlaftis said the changes were the latest in the evolution of’s fee structure.

“We have been evolving our pricing model over the past few years, with a move towards depth products and away from a subscriptions model," he said.

“Over the last 12 months, we’ve introduced a number of new initiatives and products to help agents stand out from the crowd, and there are a number of exciting plans in the pipeline for the year ahead.

 “We are continuing this evolution with the introduction of products and pricing we believe offers a fairer approach to delivering value aligned to local market conditions.”

Listing upgrades will remain the same, tiered from premier through to standard, as will the way agents are contracted onto the website.

However, Mr Charlaftis said that individual circumstances may differ for agents. 

“We are in the process of contacting agents to inform them of the change, which will enable us to continue improving customer value and building our consumer experience,” he said.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent's commitment to clientele built him a 25k-strong client base

In this episode of Secrets of the Top 100 Agents, host Tim Nearly talks to RT Edgar’s Glen Coutinho who ranked number six in this year’...

View all podcasts

How difficult is it to maintain a good work/ life balance?

Very – if I’m having balance my competitors are working
Not – I schedule the time into my calendar in advance
A little – It’s scheduled, but something always crops up
Work/ life balance – what’s that?
Do you have an industry update?