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Mirador
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Realestate.com.au fees to change, again

By Steven Cross
19 May 2014 | 1 minute read

The country’s largest real estate website has revealed agents will be charged based on the location of the listing rather than the location of their office.

The radical change will see agents who sell across multiple suburbs the most heavily impacted.

According to realestate.com.au, the old model of charging agents based on their office location was unfair.

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For example, in the current model, agents who are located in a prestigious suburb who don't exclusively sell in that suburb may be paying more for listings in less-exclusive areas.

General manager of sales and operations of REA Group Arthur Charlaftis said the changes were the latest in the evolution of realestate.com.au’s fee structure.

“We have been evolving our pricing model over the past few years, with a move towards depth products and away from a subscriptions model," he said.

“Over the last 12 months, we’ve introduced a number of new initiatives and products to help agents stand out from the crowd, and there are a number of exciting plans in the pipeline for the year ahead.

 “We are continuing this evolution with the introduction of products and pricing we believe offers a fairer approach to delivering value aligned to local market conditions.”

Listing upgrades will remain the same, tiered from premier through to standard, as will the way agents are contracted onto the website.

However, Mr Charlaftis said that individual circumstances may differ for agents. 

“We are in the process of contacting agents to inform them of the change, which will enable us to continue improving customer value and building our consumer experience,” he said.

Realestate.com.au fees to change, again
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Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.