REIA affirms trademark stance

REIA affirms trademark stance

by 4 comments

The Real Estate Institute of Australia has used its latest monthly newsletter to reiterate its public stance regarding the trademark stoush between REA Group and the Real Estate Institute of Australia.

REA Group recently lodged a trademark application for the term “realestate.com” and came under fire from industry groups and the REIA, who says members already feel they are being “squeezed by this company’s tactics,” according to REIA CEO Amanda Lynch.

Ms Lynch said if this trademark were approved it could harm or negatively impact many small businesses, and allowing a company to trademark a generic term would unfairly hamper competition.

“REA once again appears to be making a technical grab for control of those things that belong to the industry at large. It has in the past tried to prohibit others from using the words ‘real estate’ in their domain names," she said.

“It is a totally unnecessary move by REA Group that not only does nothing to instil sector confidence in REA Group but also results in businesses having to waste time on lodgement fees with IP Australia as well as lawyers.

“It is very simple to see why many businesses are concerned by the actions of a large corporation over such a generic term. If this trademark is approved then it could harm or negatively impact on many small businesses,” Ms Lynch said.

The opposition period to REA Group’s trademark application ended in late August. Nine businesses lodged an objection, including ABCRealEstate, Martin Morris & Jones, First National Group of Independent Real Estate Agents, Professionals Global, the Real Estate Institutes of Victoria and WA, Fairfax Digital and Realestateview.com.au.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent's commitment to clientele built him a 25k-strong client base

In this episode of Secrets of the Top 100 Agents, host Tim Nearly talks to RT Edgar’s Glen Coutinho who ranked number six in this year’...

View all podcasts

How effective are testimonials as a marketing tool?

Not effective at all
Somewhat effective
Very effective
They are the most effective tool there is
Do you have an industry update?