Marketing never sleeps with new app

Marketing never sleeps with new app

03 February 2015 by Nick Bendel 0 comments

One boutique property firm has invested more than $20,000 in an app that is designed to educate consumers 24 hours a day.

Agility Property director Kristy Smith said the Brisbane firm has been developing an app that will simplify the house-hunting process by centralising all the information that a buyer needs.

“From a service perspective, it’s about how we provide service and get a point of differentiation,” she told Real Estate Business.

“Whether we like it or not, business is very much 24/7, so it’s great to be able to provide a resource for clients at any point of the day.”

Agility has already invested more than $20,000 during development, with more spending still to come, she said. The app will be released later this year, with a return on investment expected within five years.

Ms Smith said although she had chosen a sophisticated app, agents could opt for something simpler that would cost less than $5,000 and be quicker to develop.

“They could probably get a return on that in one to two transactions from a sales perspective if they were able to generate a lead from that,” she said.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
William Phillips on how agents can expand their database and grow their business

Get up close and personal with the best real estate sales agents in Australia in Secrets of the Top 100 Agents. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
upcoming events
REB Awards
Sydney The Event Centre 12 Sep
REB Awards
Sydney The Event Centre 12 Sep
Melbourne The Event Centre 14 Oct
Brisbane The Event Centre 18 Dec
View all events
Do you have an industry update?