Homely eyes 100 per cent coverage

Homely eyes 100 per cent coverage

by 1 comments

One of the industry’s newest listings portals has reported that agent sign-up rates have reached record levels.

Homely, which was founded 14 months ago, said it added 1,200 offices during the six-week period between 1 January and 10 February. January was a record month for sign-ups.

The portal said it was on track to approach 100 per cent market coverage sooner than originally anticipated, although it wouldn’t disclose forecasts to Real Estate Business.

“Specific dates we want to keep confidential at this stage, though I can say we are six months ahead of those originally anticipated,” national sales director Rocky Bartolotto said.

Mr Bartolotto also said Homely has invested in new staff for its sales, marketing, development and customer support divisions.

Chief executive Jason Spencer said Homely was pleasantly surprised by its performance during January, when most agents were on holidays.

“To go from start-up to nearing 100 per cent market coverage in 14 months gives us great confidence that Australian real estate agents want to see legitimate competition to the established portals,” Mr Spencer said.

“We strongly believe we are fixing the problems associated with continuously increasing advertising costs, and the frustrations experienced by consumers due to a cluttered search experience.”

[Related: Homely strikes deal with First National Real Estate]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent grew his database by 50% in five years

In this episode of Secrets of the Top 100 Agents, Robert Pignataro joins host Tim Neary to explain how he increased his personal database by...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Yes
No
Depends on the group
Do you have an industry update?