Free property reports could mean higher sales

Free property reports could mean higher sales

by 0 comments

Professionals has unveiled a new service that is designed to simultaneously gather more leads and manage client expectations around price.

The national real estate group will now allow prospective vendors to get a free property report in exchange for inputting their details into an online form.

The reports help vendors understand local market conditions so they can understand what their home might be worth before they engage an agent, according to Shane Kempton, the group’s chief executive for Western Australia and the Northern Territory.

Mr Kempton said the reports would help clients be more realistic about their pricing, which in turn would increase their chances of getting a better sale result.

“The experience of the Professionals real estate group is that a property attracts the most amount of interest from homebuyers during the first weeks on the market, and that is why it is important that the home is correctly priced at the start of the listing period,” he said.

“In contrast, the longer the property is listed for sale, it attracts less buyer interest and can result in the owner eventually selling the property at a lower price than if the property had been correctly priced when it was first listed for sale.”

RE/MAX Western Australia managing director Geoff Baldwin recently warned agents that they must pay more attention to pricing in a market that is increasingly favouring buyers.

“It is a fact that most people are influenced by emotions when buying a property,” Mr Baldwin said.

“However, they cannot become emotionally attached to a home if they never get to see it, and over-pricing is a sure way to restrict enquiry, viewings, and a listing to the market.”

[Related: Professionals diversifies into mortgage broking]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent grew his database by 50% in five years

In this episode of Secrets of the Top 100 Agents, Robert Pignataro joins host Tim Neary to explain how he increased his personal database by...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Yes
No
Depends on the group
Do you have an industry update?