Attractive agents ‘achieve substantial price premiums’

Attractive agents ‘achieve substantial price premiums’

by 1 comments

It might be time for agents to hit the gym and count their calories if new research is to be believed.

A study by University of NSW senior lecturers Robert Tumarkin and Joakim Bang has found that more attractive real estate agents achieve higher selling prices.

Mr Tumarkin said they reached this conclusion after matching sales results with the photos of agents, who had been rated on attractiveness in independent tests.

“Attractive real estate agents do achieve substantial price premiums,” Mr Tumarkin said.

“Our research shows that that the degree of attractiveness of an estate agent spills over into the property they are selling, making it more attractive in the minds of buyers.”

Mr Tumarkin said genetically-blessed agents are more likely to thrive in Australia than in other countries such as the US.

“This is a unique feature of the Australian market where selling agents show properties directly to buyers,” he said.

“In the US, for example, the buyer and seller agents represent each party's interests; selling agents almost never meet with the buyer."

[Related: Beautiful agents earns $15k more per sale]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent grew his database by 50% in five years

In this episode of Secrets of the Top 100 Agents, Robert Pignataro joins host Tim Neary to explain how he increased his personal database by...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Yes
No
Depends on the group
Do you have an industry update?