More equality means more success, says Harcourts CEO

More equality means more success, says Harcourts CEO

by 1 comments

A female franchise boss has used International Women's Day to urge men and women to fight together to end industry inequality.

Harcourts’ chief executive for Victoria, Sadhana Smiles, said the industry offers great opportunity for women at sales level because they have the flexibility to combine work with family responsibilities.

However, Ms Smiles told Real Estate Business that women are underrepresented at leadership level, and that this has a negative effect on the industry.

“It’s been proved time and time again that businesses that have a gender-balanced environment are far more successful than those that don’t,” she said.

“Women are key decision-makers when it comes to renting, buying or selling and we’ve got to have that reflected in the businesses we run.”

Ms Smiles said the problem won’t be solved unless men work with women to fight for change and to support the rise of qualified women into management positions.

International Women's Day is a great opportunity for franchises to highlight the value of women, she said, but one that some are wasting.

Ms Smiles said Harcourts Victoria had decided to send an International Women's Day message to all its staff.

“It’s also about asking men to join us and to voice the fact that businesses have the most success when men and women work together,” she said.

“If all of us at business level – whether male or female – took a decision to make something happen around this issue, we would effect some level of change.”

International Women's Day took place on March 8.

[Related: Is equality in our industry still an issue?]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent's commitment to clientele built him a 25k-strong client base

In this episode of Secrets of the Top 100 Agents, host Tim Nearly talks to RT Edgar’s Glen Coutinho who ranked number six in this year’...

View all podcasts

How effective are testimonials as a marketing tool?

Not effective at all
Somewhat effective
Very effective
They are the most effective tool there is
Do you have an industry update?