RE/MAX saluted for real estate campaign

RE/MAX saluted for real estate campaign

by 0 comments

A marketing campaign that generated strong social media engagement has won a prestigious international award.

RE/MAX Australia claimed the Best Marketing Award at this month’s international RE/MAX conference for the "Make an ad to sell my pad" campaign it ran in 2014.

RE/MAX has about 100,000 agents in 95 countries around the world.

The 12-week Australian campaign was rewarded for its creative use of video after it encouraged consumers to create clips showing off their homes.

By the time the campaign ended more than 19,000 people had visited the competition microsite and the group’s Facebook followers had increased by 19 per cent.

The grand prize was a $25,000 holiday to anywhere in the world that had a RE/MAX office.

The international conference was held in Las Vegas earlier this month.

RE/MAX Australia also won the award for franchise sales, which was contested by 55 regions outside the US and Canada.

Two team leaders from Brisbane were named in the top 10 team leaders globally: Deborah Evans from RE/MAX Results and Dave Neilson from RE/MAX Bayside Properties.

[Related: RE/MAX boss slams REIQ for ‘short-sighted’ decision]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent's commitment to clientele built him a 25k-strong client base

In this episode of Secrets of the Top 100 Agents, host Tim Nearly talks to RT Edgar’s Glen Coutinho who ranked number six in this year’...

View all podcasts

How effective are testimonials as a marketing tool?

Not effective at all
Somewhat effective
Very effective
They are the most effective tool there is
Do you have an industry update?