Real estate portal announces two major signings

Real estate portal announces two major signings

20 March 2015 by Nick Bendel 1 comments

PRDnationwide and Elders have agreed to add their listings to, giving the portal potential access to more than 500 new offices.

Onthehouse’s client list already includes Ray White, LJ Hooker, First National, Raine & Horne, Laing & Simmons and Starr Partners.

PRDnationwide and Elders have chosen to centralise the uploading of listings to save their offices time, said chief operating officer Andy Antonini.

Mr Antonini told Real Estate Business that the two new signings demonstrate the growing popularity of Onthehouse.

The website’s property profiles attract more than three million views per month and are closing in on two million unique visitors per month, according to company data.

“We expect these latest signings will further amplify our growth as both consumers and agents continue to connect and converse via the site,” Mr Antonini said.

Mr Antonini said the growth is being driven by the portal’s strategy of combining user-friendly insights with extensive data on more than 12.5 million properties.

However, he added that consumers want more than just data – they also want agents to interpret it for them.

“Our research shows that consumers want context and understanding around what the data means, which is why we want to connect them with their local agent,” Mr Antonini said.

“Agents, on the other hand, are hungry for an environment that allows them to connect with potential vendors and investors early in their decision-making cycle to help cut down on competition at appraisal time, and therefore help reduce the negotiations around commissions.”

[LinkedIn: What's your favourite listings portal and why?]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
William Phillips on how agents can expand their database and grow their business

Get up close and personal with the best real estate sales agents in Australia in Secrets of the Top 100 Agents. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
upcoming events
REB Awards
Sydney The Event Centre 12 Sep
REB Awards
Sydney The Event Centre 12 Sep
Melbourne The Event Centre 14 Oct
Brisbane The Event Centre 18 Dec
View all events
Do you have an industry update?