Franchise sidesteps into China

Franchise sidesteps into China

30 March 2015 by Staff Reporter 0 comments

Jellis Craig has started broadcasting property videos in China after finding a way around the government’s ban on YouTube and Vimeo.

The 14-office Melbourne group has turned to a Chinese video hosting service to avoid the problem that afflicts many Australian-made videos.

Chief executive Nick Dowling said this made it easier for Jellis Craig to match local vendors with foreign buyers.

“As specialists in marketing property internationally, we know some countries, such as mainland China, are unable to use Facebook, Google, Twitter, Instagram, Vimeo or YouTube,” he said.

“Currently, YouTube is the industry standard for hosting property videos in Australia. This means property marketing strategies used by many Australian agencies and leading real estate websites are unable to extend their reach into mainland China.”

Jellis Craig has a dedicated liaison team to manage its Chinese business.

[Related: Aussie firm signs China deal]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
REVEALED: The 10 best agents in Australia for 2017

For the first time ever, the top 10 agents in the REB Top 100 Agents ranking are revealed in this exclusive podcast. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
Do you have an industry update?