Domain woos buyers one coffee at a time

Domain woos buyers one coffee at a time

by 0 comments

Competition between listings portals has become so intense that one group has found a new way to gain an edge – coffee.

Domain Group will operate two branded coffee vans in Sydney and Adelaide for the next few months to deliver free coffee to prospective buyers.

It followed trials in which the Domain vans visited open houses and auctions in New Farm, Brisbane, as well as the Sydney regions of Campbelltown and the eastern suburbs.

Aaron Woolard from Place New Farm said the free coffee had made his job easier.

"The Domain coffee van was great – our auction sold under the hammer for $400,000 above reserve and the coffee van drew in a lot of neighbours and interest,” Mr Woolard said.

Domain chief commercial officer Tony Blamey said the group wanted to find new ways to support agents and their vendors.

"We have had fantastic feedback from agents, vendors and buyers from our initial trials a few months ago and decided to roll this out in Sydney and Adelaide for an extended period,” Mr Blamey said.

Agents who want to take advantage of the coffee vans should contact their Domain account manager.

[Related: Domain market penetration jumps to 88pc]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
Marnie Seinor on structure, database DNA and connecting with her local community

There’s no such thing as an “off switch” in real estate – so says McGrath agent Marnie Seinor, who came in at number 78 in this year...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Yes
No
Depends on the group
Do you have an industry update?