New portal guarantees five-year price freeze

New portal guarantees five-year price freeze

22 May 2015 by Nick Bendel 0 comments

A new real estate website has promised to ban premium packages and to charge agents a single price, irrespective of suburb

Buy Sell Lease, which is scheduled to go live within 12 weeks, will charge all agents a $5,500 annual subscription that doesn’t allow for a deluxe option.

Managing director Neaf Ziade told Real Estate Business that searches will be randomised so that every property has an equal chance of appearing at the top of the rankings.

The portal will also give agencies a five-year price freeze from the moment they sign up, he said.

Mr Ziade said that Buy Sell Lease will maximise agencies’ branding by pulling content directly from their websites.

“Given the fact that it’s coming from their very own websites, there are no display ads, no banner ads – not even Buy Sell Lease appears on a search result,” he said.

That also means that agencies can attach an unlimited number of photos and videos to each property and keep their listings live for as long as they like, he said.

Mr Ziade said the model also provides a point of difference for consumers, because it allows them to get a more complete picture of the property and the agency.

“We're building a direct line of communication between consumers and real estate agents,” he said. “If I’m a consumer and I'm looking to find an agent to sell or lease my property, I can make an informed decision about who I want to come to my property to sell or lease it.

“I'm actually going through agents' websites in my area and reading their profiles, testimonials, past and current sales and leasing history.”

Mr Ziade told Real Estate Business that while it would be difficult to compete with the established listings portals, Buy Sell Lease would build recognition through television, radio and outdoor advertising.

Buy Sell Lease's business model and methodology has been patented, according to Mr Ziade.

[LinkedIn: What's your favourite listings portal and why?]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
William Phillips on how agents can expand their database and grow their business

In this episode of Secrets of the Top 100 Agents, host Tim Neary is joined again by William Phillips to discuss the real estate database and...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
upcoming events
REB Awards
Sydney The Event Centre 12 Sep
REB Awards
Sydney The Event Centre 12 Sep
Melbourne The Event Centre 14 Oct
Brisbane The Event Centre 18 Dec
View all events
Do you have an industry update?