REA Group unveils next-gen marketing

REA Group unveils next-gen marketing

3D property technology
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Agents have been given a new tool to market off-the-plan properties, with realestate.com.au now offering online 3D tours.

The new technology will allow home-hunters to take virtual tours through three-dimensional renders of a finished property.

REA Group has combined with technology company Scann3d and developer BPM to create a self-guided, 3D walk-through for a yet-to-be-built apartment block in Melbourne.

Adelaide agency Ouwens Casserly Real Estate has recently introduced its own virtual reality listings, but those have to be viewed through a headset. The BPM listing can be viewed over the internet, although a desktop computer is required.

BPM is the first company to offer 3D tours of off-the-plan apartments on realestate.com.au.

REA Group chief information officer Nigel Dalton said the technology would benefit the increasing number of people searching for off-the-plan apartments.

“It helps consumers immerse themselves in a finished apartment, enabling them to ‘walk’ through it to get a deeper understanding of what they’re buying,” Mr Dalton said.

“While 3D and virtual reality technology have been around the property industry for a while, we believe this is the first realistic, self-guided and web-delivered off-the-plan experience. It will change the decision-making process for thousands of people looking to buy these properties in Australia.”

Scann3d has been providing 3D scanning services to real estate clients such as Jellis Craig and Metricon for 12 months.

The company says it can create an online tour within 24 hours and has already scanned more than 500 Australian homes.

Chief executive Trent Clews-de Castella said Scann3d recognised a clear opportunity to bring this technology to the apartment development industry.

“Our new 3D tours provide users with a greater sense of spatial awareness, placing you inside a home that does not exist yet,” Mr Clews-de Castella said.

“These virtual experiences will continue to improve the consumer’s decision-making process and help property developers such as BPM deliver better outcomes for customers.”

[LinkedIn: Is there still a place for print marketing?]

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