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Industry-first campaign targets mass of sales

By Nick Bendel
16 July 2015 | 1 minute read
Money

The success of a massive e-commerce sale has inspired an emerging real estate business to host Australia’s first online auction extravaganza.

Online platform Exchangehouse has drawn inspiration from Click Frenzy and decided to organise a spring online auction campaign involving a collection of properties.

The event is expected to last for about one week in September, with sales staggered throughout the campaign.

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Exchangehouse director Mark Jamieson told REB that agents who participate in the campaign will receive exclusive territories.

“If I get the exclusive right to list at this event, I’m going to lock all my competitors out,” Mr Jamieson said.

“So now I can talk to vendors in the spring about not only a different sale method, but also a specific event that you can only access through my office.”

Mr Jamieson said that several Ray White offices in NSW have already signed up for the campaign, which is expected to become a regular event.

Meanwhile, Mr Jamieson said Exchangehouse has had to work hard to win over Sydney agents since the platform launched in 2014.

“It’s been difficult in this market, because the way agents are selling is working for them,” he said.

“But we believe it’s not working for them because they’ve got the best method of sale – it’s working for them because the market is overheated.”

Mr Jamieson said many agents have told him that they regard the rise of online auctions as inevitable, but would prefer to stick with the status quo while it’s working so well.

[Related: Online auctions have arrived – but not everyone’s sold]

Industry-first campaign targets mass of sales
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Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.