Agents given another marketing option

Agents given another marketing option

by 0 comments

A new 3D listing tool gives agents the chance to add more sophistication to their marketing.

Third Floor 3D is designed to make property listings a virtual experience.

Head of business development Luke Maddison said Third Floor 3D allows agents to present their client’s property in the best possible light by putting it into a 3D online world.

“Third Floor 3D isn’t designed to replace a traditional open-for-inspection, but it will enable buyers to more efficiently zero in on a shortlist of desirable properties to inspect,” he said.

“With Third Floor 3D, aspiring buyers can now ‘walk through’ the entire property online and, unlike other more cumbersome marketing tools, gain a more accurate appreciation for its physical space and dimensions.”

According to Mr Maddison, buyers can use the 3D walk-through to better understand the exact layout of a property before inspecting it in person.

Director Janeece Keller said Third Floor 3D will help agencies distinguish themselves from competitors by adding a premium service to their marketing material.

“We are therefore enabling a real estate agent to offer a service that they put little or no physical effort into creating at a competitive price point that they can pass onto their client,” she said.

[Related: Advantage of 3D listings ‘very clear’ to vendors]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
Marnie Seinor on structure, database DNA and connecting with her local community

There’s no such thing as an “off switch” in real estate – so says McGrath agent Marnie Seinor, who came in at number 78 in this year...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Depends on the group
Do you have an industry update?