Agency bosses prepare to network with Richard Branson

Agency bosses prepare to network with Richard Branson

by 0 comments

Excellent video marketing doesn't only sell homes – it can also score an audience with global celebrities.

The two leaders of Toop&Toop Real Estate can thank their in-house video production crew after winning a trip to the World Business Forum in New York, where Richard Branson and Kevin Spacey are among the speakers.

Genevieve Toop, who heads the agency’s sales and marketing, and Suzannah Toop, who runs the property management division, won Nova Entertainment’s Take Your Story Global competition with a video produced by Toop&Toop’s advertising studio team.

The winning video related the challenges the sisters faced when they suddenly had to take control of the agency in 2012 after their father, Anthony Toop, was diagnosed with cancer.

Nova Entertainment Adelaide general manager Neil O’Reilly said Toop&Toop submitted an outstanding entry.

“The entry had to be of the highest standard and has beaten off a number of big east coast competitors, including top media agencies, to take the first prize,” he said.

The World Business Forum is being held today. The event has attracted more than 4,000 senior executives from more than 50 countries, according to organisers.

[Related: Toop&Toop gives staff free crèche service]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent grew his database by 50% in five years

In this episode of Secrets of the Top 100 Agents, Robert Pignataro joins host Tim Neary to explain how he increased his personal database by...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Depends on the group
Do you have an industry update?