Big advertising campaign highlights value of agents

Big advertising campaign highlights value of agents

18 November 2015 by Staff Reporter 0 comments

Queensland’s peak real estate body has launched a major marketing campaign to promote its agents to new buyers and sellers.

The Real Estate Institute of Queensland campaign, which covers television, print, radio and digital, urges consumers to ask their agent, ‘Are you with the REIQ?’

The aim is to showcase REIQ agents as an elite, trustworthy group of professionals who follow a strict code of conduct and who are committed to ongoing professional development.

The campaign’s call to action advises consumers to visit REIQ.com to find an agent, property manager, auctioneer or buyer’s agent.

REIQ chief executive Antonia Mercorella said the campaign would give those who are new to the market a starting point for their property journey.

“For many people who are buying or selling for the first time, it can be a daunting time, and most people are anxious to dot every ‘i’ and cross every ‘t’,” she said.

“An REIQ member agent can make sure nothing gets missed and is someone that you can trust.”

Ms Mercorella said the campaign is part of a new approach from the REIQ, which wants to promote its membership and build awareness of the institute among Queenslanders.

[LinkedIn: What can be done to improve the industry’s image?]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
REVEALED: The 10 best agents in Australia for 2017

For the first time ever, the top 10 agents in the REB Top 100 Agents ranking are revealed in this exclusive podcast. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
Do you have an industry update?