An increase in worldwide exposure due to the G20 summit later this week will help to “allay doubts” foreign property investors have about Queensland’s capital, says a local property expert.
Grow Consulting Group managing director Ayda Shabanzadeh said Brisbane had the opportunity to regain some of its international allure after a spate of recent racist attacks had dampened the enthusiasm of international investors.
Ms Shabanzadeh said gestures like helping lost tourists navigate their way around Brisbane and kindly interacting with international media can boost Brisbane’s “dwindling property investment appeal”.
She added that recent racist incidents that have hurt the city’s appeal include a train guard being racially abused, tragic murders of international students and a local mosque being grafﬁtied with anti-Islamic comments.
“Brisbane’s standing as a foreign property investment destination has taken a hit because of the racist incidents here, which have caused overseas investors to second guess the stability of the city,” she said.
“With the eyes of the world set to be ﬁrmly on Brisbane during the G20, we can show the globe that these incidents were anomalies and that Brisbane is a safe and culturally tolerant environment.”
The 2014 G20 summit on 15/16 November is expected to attract up to 4,000 delegates and 3,000 media representatives to Brisbane.
Ms Shabanzadeh said that besides using the event as a promotional tool to lure back international property investors, the "political meeting of minds" would also serve to beneﬁt the local economy.
“We need to showcase Brisbane for what it is; a city with a terriﬁc climate, great education facilities, a relaxed vibe, kind locals and where properties have growth potential,” she said.
“Hosting the G20 will stimulate our economy due to, for example, hotels being booked by visiting delegates and locals visiting regional cities for the weekend to avoid Brisbane’s increased trafﬁc.”