realestatebusiness logo

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Project marketing — digital platform that generates leads

16 July 2018 Greg McCutcheon

Keeping track of leads and enquiries can be difficult when managing a development project. When you need to implement an effective promotional strategy on top of that, things can get even harder.

At Plezzel, we’ve had many discussions with agents who are yet to find an end-to-end solution that ultimately saves them time and delivers a great buyer experience.

The best project marketing solutions ensure that your campaign is properly organised so you can target the right people, track leads, efficiently respond to enquiries and keep prospects updated about the project.

Attract buyers online


Too many people make the mistake of thinking that creating a nice, glossy website to attract buyers is sufficient without giving enough attention to the buyer experience from start to finish. Our social ads deliver project-branded promotions to the market buyers, attracting them to your project website our to your agent’s website.

By repeatedly reaching prospects where they spend time online with intelligent, targeted Google AdWords campaigns, you can create a greater level of engagement, drive more traffic and produce better results. Combined with email marketing and targeted ads on social media platforms such as Facebook and Instagram, you can be sure you are reaching the right people.

Automated engagement

Are you still responding manually to each enquiry related to your project or using an inbox and spreadsheet to manage project marketing leads? This is a sloppy, inefficient approach that can lead to errors and missed responses. Agents now require an automated response system that provides an instant, customised response to enquiries that come in round the clock.

These can be geared to provide specific information depending on what the individual has asked about and are easily updated so you can always provide prospects with the latest status of the project. Our team can also work with you to create custom-designed emails that reflect the branding for your project.

Nurture prospects/leads

The best platforms automatically creates a database and segments information about leads, meaning your project marketing doesn’t have to be stressful or time-consuming. Plus, they can keep your prospects updated with key events throughout the campaign.

Make your project a success with fully managed multichannel campaigns to drive leads and create a buzz for your development.

Project marketing — digital platform that generates leads
Plezzel Greg McCutcheon
lawyersweekly logo
Greg McCutcheon

Greg McCutcheon

Greg is a director at Plezzel.

Recommended by Spike Native Network
Do you have an industry update?
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.