Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

How written reports can help build your credibility

By Gil Davis
28 July 2014 | 1 minute read

Talk is cheap. Unless you’re Keith Richards, you need more than words to persuade people you’re great.

Somehow you’ve got to own the space that is your target market. The good news is that there is a solution – written marketing material that people will read in a variety of media.

The bad news is that it takes consistent effort.

Advertisement
Advertisement

The reason it works is that people are generally many more times likely to recall and believe something they have read than something they have heard.

This is enhanced by the credibility of the authority and the repetition of the message.

It follows that you have to be perceived as an authority.

You can do this by (for instance) sending out marketing reports that showcase your local knowledge, successes, and community involvement.

I stress they need to be locally based. People are enormously more interested in what affects them personally and their community than the wider world (whatever they might say).

If it's so effective, why doesn’t everyone do it? This is where the consistent effort comes in.

Many agents start off doing good marketing, but then it all becomes too hard, especially if they don’t see immediate results.

They forget that repetition brings the rewards.

Studies have shown that a marketing message needs to be heard five or six times before it sinks in.

So if you do a monthly newsletter, make sure it goes out each and every month on the appointed day. Slack off and it will look bad.

(Blog courtesy of RP Data) 

How written reports can help build your credibility
gill
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Gil Davis

Gil Davis

Gil had a stellar career in real estate for over 20 years. He was a franchisee and top salesperson of L J Hooker then Richardson & Wrench before going independent. His achievements included more than 1,700 sales at an average of 100 properties a year during his last decade in the business, and an amazing 80 per cent market share in his local Sydney area. His largest residential sale was the amalgamation of 18 properties for $27 million. Gil subsequently completed a PhD and now works as a university lecturer, as well as consulting to RP Data.

 

Do you have an industry update?

top suburbs

12 month growth
Warren
49.59%
Mullumbimby
49.48%
Waverton
49.18%
Blairgowrie
48.97%
Porepunkah
48.95%
Streaky Bay
48.89%
Bruce
48.67%
Koolewong
48.46%
Failford
48.4%
Victory Heights
48.22%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.