Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

rpm logo latest

How to attract low-quality tenants and poor rental returns

By Loretta Morgan
06 July 2016 | 1 minute read

Recently, a friend of mine contacted me as she was looking for a home to rent. She had a huge list of questions and also forwarded me several links to properties she was interested in for her and her family.

When I looked at the properties she’d sent me — I have to be honest, I can’t come up with another word to describe what I saw — I was appalled at how the they were being advertised.

Here’s what I saw:

Advertisement
Advertisement
  • Bad, blurry, upside down and/or limited number of photos
  • Long grass, weeds and cars in yards
  • Presented untidy and dirty
  • Limited property descriptions

In some instances, I thought that the PM should not have even bothered putting up the listing.

This all got me thinking: what is the fundamental role of a property manager/leasing consultant/BDM?

Put simply, our role is to present and maintain the property in its best light to ensure that we get the best possible rental return, in the shortest possible time, to the best possible tenant.

So, a question for you: if you are marketing a property with crappy photos and description, what you will get?

Now, if you answered:

  • Longer vacancy rates
  • Less desirable tenants
  • Lower weekly rents

You are absolutely correct!

Another question for you: what happens while a property sits vacant? We’re not collecting rent. And what happens when we achieve lower rents? We receive lower management fees. What happens when we attract poor-quality tenants? More headaches and stress!

In addition to all of this, we will have a less-than-happy landlord, adding another layer of pressure and stress to our already hectic workload.

Now, I know that we can struggle at times to fit everything in and convince landlords to invest in quality marketing. However, taking the time to get great photos and write a good property description will save you time in the long run. Remember, you only need to do it once (unless there are major changes to the property).

How to attract low-quality tenants and poor rental returns
lorettamorgan
lawyersweekly logo

ABOUT THE AUTHOR


loretta-morgan

loretta-morgan

Loretta Morgan has over 17 years' experience in the property industry, ranging from managing residential real estate to major commercial and industrial portfolios for private and institutional investors.

Loretta was a finalist in the 2011 REIQ Awards for Excellence - Commercial Property Manager of the Year category and also a finalist in the 2013 REIQ Awards for Excellence - Residential Property Manager of the Year. This year, Loretta was a finalist in the Sunshine Coast Business Women's Network - Young Business Woman of the Year, regional finalist in the Australian Institute of Management Excellence Awards and finalist in the Sunshine Coast Business Awards.

Loretta is also a member of the REIQ, Young Industry Professionals Advisory Panel.

Listen to other installment of the Real Estate Business Podcast

 

Do you have an industry update?

top suburbs

12 month growth
Travancore
49.78%
Timboon
49.57%
Dolphin Point
49.51%
Nyah West
49.42%
Preston Beach
49.29%
Newington
48.97%
Killcare Heights
48.89%
Wundowie
48.77%
Homebush
48.44%
Glenside
48.28%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.

cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china