Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

news image

How will the latest lockdowns impact Melbourne’s property market?

July 07, 2020Cameron Micallef

Melbourne’s property market is currently experiencing the largest decline out of Australia’s capitals, with fears that new lockdown laws could impact the market further. ...

REB_top100agents
top 10 agents

1

Alexander Phillips

Year of Experience: 20

Support Staff: 3

Residential Properties Sold: 215

Total Value of Residential Properties Sold:

$ 522,477,791

VIEW COMPLETE REPORT

Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment (15.8%)
Yes, I've been the victim of workplace bullying (21.1%)
No (63.2%)

Total votes: 19
The voting for this poll has ended on: April 30, 2020
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
Openn Negotiation NZ reb Real estate platform broadens national scope

A local real estate sales platform has expanded its horizons to Australia’s easterly neighbour. ...

online house buying reb Agents urged to upskill bidders and vendors on rea ...

With virtual online auctions in full steam ahead during the pandemic, one company is encouraging agents to embrace tec ...

real estate online reb Real estate platform posts 55% growth year-on-year

realestate.com.au has set a new record, increasing its audience by 55 per cent year-on-year. ...

pile documents reb REINSW launches own contract creation tool

A new online program is set to revolutionise the sales process and get properties to market quicker than ever before, ac ...

Tom Panos Live 020720 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Fiona Blayney WEB How this thought leader has weathered the COVID-19 ...

According to the recipient of this year’s REB Awards Industry Thought Leader of the Year, the global pandemic has prov ...

Brian Whiteman web How this agent is continuing to hit goals through ...

Although many traditional real estate offices have struggled under the remote working conditions dictated by the coronav ...

Tom Panos Live 190620 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Tom Panos Live 020720 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Fiona Blayney WEB How this thought leader has weathered the COVID-19 ...

According to the recipient of this year’s REB Awards Industry Thought Leader of the Year, the global pandemic has prov ...

Brian Whiteman web How this agent is continuing to hit goals through ...

Although many traditional real estate offices have struggled under the remote working conditions dictated by the coronav ...

Tom Panos Live 190620 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

Coronis reb Coronis cracks into Victorian management marketpla ...

The Coronis Group has welcomed two new partners to the fold, moving the brand closer to its goal of nationwide expansi ...

2calculator850x400 apr17 How fragmented investment is changing real estate

Investors are being urged to look at alternative property strategies, including fragmented property ownership, as a way ...

residential property build reb Are dodgy builders putting home owners at risk?

Home owners are urged to be mindful about those they engage for building services, following an investigation into a ...

Perth aerial new reb Standard agreements set in stone for WA mobile hom ...

Western Australians who call residential and caravan parks home will be better protected after new laws were passed by S ...

EVENTS
REBAWARDS Listready
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

Learn more >
FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?
rpm logo latest

Are you a member of X, Y or Z Generation?

21 April 2015 Tara Bradbury
Tara Bradbury

Is each generation suited to a particular position with the property management department and is one generation better than the other when performing the role of BDM?

I have done the groundwork and have seen many X and Y generation BDMs in action. I have also watched many of our Z generation in action and with the technology made available to them, it is not unusual to see a 1 year-old child slide the lock open on your iPhone and call the last person you spoke with. For all of you reading this, iPhones, iPads and for some of you even the desktop computer, were never made available to you during your early childhood years. 

However, it never stopped you from learning and in the real estate industry technology is moving faster than it ever has before. Every time you go to a conference it is guaranteed that a company will have come out with a new or even better product that will make your role as property manager or BDM easier. These products are generally designed to improve productivity and help to increase skills.   

So, is one generation better than the other when performing the BDM role or does it ultimately depend on the individual? Following is how I view the three generations and what I expect to see in the future. 

Advertisement
Advertisement

Generation X is the generation that has the longest life span in the property management industry and it is not uncommon to hear they have worked in the same position for the last 5 to 10 years. They have been known to have high levels of scepticism and live by the ‘what’s in it for me’ attitude. A high percentage of generation X has pursued further learning and they are labelled the best educated. 

Generation X women started joining the workforce in large numbers and are known to be independent, resourceful and self-sufficient. Many generation X BDMs value freedom and responsibility but dislike being micro managed. Technology has been entwined into the lives of this generation and they have had to learn along the way while adapting to many changes in the industry. 

Generation X BDMs are ambitious and eager to learn new skills but want to accomplish things on their own terms. They work to live rather than live to work. They appreciate fun in the workplace and adopt a work hard/play hard mentality. 

Generation Y is incredibly sophisticated, very clever and embraces technology. With the style of traditional marketing they grew up with TV. Many BDMs in this generation are very confident with their sales pitch and closing techniques. 

Members of Generation Y are less loyal to employers and have a tendency to last in the same position within the property management department between 0 to 3 years. Generation Y members don't seek a job as much as they seek an opportunity. They have multiple expectations of an agency and it isn't just the job description that is important to them. They look at the workplace culture, it must be fun, have ongoing training, systems and procedures and flexibility.

Generation Y members are very driven by a career and not interested in going to the same boring old job each and every day. 

• They are 'Leaders' looking for the opportunity to inspire

• They are 'Thinkers' seeking a way to make a difference

Generation Y BDMs are searching for a sense of adventure and they are after motivated by money and action.

At this stage, not a lot of information is available about Gen Z. The only thing we do know is the environment in which they are growing up in. It is a highly diverse environment which will make the next generation the most diverse ever. 

Generation Z BDMs are growing up with highly sophisticated media and computer environments. They will be more technology savvy then generation X and Y.

One interesting comment that was made to me about generation Z members is that a majority of them do not wear wristwatches as their mobile phones and other devices provide them with time. They also have access to loads of downloadable applications. Relevance, responsiveness and relationships are a high priority to members of Generation Z. 

This is a generation we are still yet to learn more about but they will be heavily focusing on how technology can work in their favour Real Estate Industry. 

I have worked with members of both X and Y generation BDMs and it doesn’t matter which they are. If they have the right mindset and the passion for success they will succeed in the Property Management Industry. The challenge will be when Generation Z comes through the ranks and we see how far advanced they are with technology. Will being exposed to so much as young children give them an advantage over the X and Y generation BDMs that are already established in the industry? Or will the X and Y Generation have the advantage over the Z Generation because they have been trained to have a plan B when technology fails?

Tara’s Challenge

The one consistent challenge that will have an effect on all three generations is technology and the fact it is constantly evolving and changing. For this reason, it is sometimes difficult to stay up-to-date with current and new gadgets. However, staying informed is not as difficult as it may seem. Utilise and read any new industry publications that come out, attend training seminars, speak with experts in the field that understand the product or ask Google, and check online for ideas and solutions.

We have seen so many flash new gadgets come into the property management Industry and all of them have one main purpose – to improve our time management skills. These gadgets are designed to make our lives easier so we can communicate more effectively with our clients. No matter which generation you belong to, you have the opportunity to maximise your power with technology and only you can make the decision to accept a new product in our ever-changing property management industry.

 

Are you a member of X, Y or Z Generation?
tarab
lawyersweekly logo
tara-bradbury

tara-bradbury

founder and mentor, BDM Academy

Tara commenced work as a trainee property manager following high school and after gaining valuable knowledge and experience became the business development manager at Wide Bay Prestige Properties.

Tara is dynamic, highly motivated and has a strong passion for business development. She has a very strong understanding and appreciates the importance of growth in the property management department.

Tara’s major accomplishments include successfully securing 268 listings in one financial year and signing 30 new rental listings in one month.

In 2012, Tara won an all-expenses paid trip to Hamilton, New Zealand and spoke on a BDM panel at the REINZ National Conference.

Tara has previously spoken at the 2011 PPM National Conference about building your property management department and has written articles for the Property Management Journal and Real Estate Jobs Search, providing helpful tips for BDMs.
In 2013, Tara started the BDM Academy and has been contracted to consult for a variety companies throughout Australia and New Zealand. Tara’s vast wealth of knowledge in property management growth is sure to interest real estate principals who are looking to grow their most valuable asset and income stream, their rental roll.

 

FROM THE WEB
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.