This award recognises a commercial agent who has demonstrated bold innovation in deal-making, prospecting or client service during CY2024.
Judges will consider the adoption of new technologies, systems or strategic approaches that have directly improved transaction outcomes, enhanced the agent’s market profile or delivered measurable value to clients and stakeholders. The award celebrates professionals reshaping the way commercial real estate operates – from digital prospecting and AI-led advisory to tech-enabled negotiation or unique marketing methods.
Innovator of the Year – Residential Sales Agent
This award acknowledges a residential agent who is redefining the property journey through creative service delivery and forward-thinking engagement during CY2024.
Entrants will be assessed on their use of digital tools, marketing innovation or new client service methodologies that have driven meaningful results for buyers and sellers. Judges will look for clear examples of how innovation has led to improved outcomes, client satisfaction, and broader influence across the residential real estate sector.
Innovator of the Year – Assistant/Sales Support
This award recognises an assistant agent who has demonstrated outstanding initiative, creativity and impact in supporting their team throughout CY2024.
Entrants will be judged on how they have introduced new technologies, improved workflows, or driven operational efficiency. The category celebrates rising talent who are delivering value through digital fluency, process innovation or next-gen thinking – ultimately contributing to better outcomes for clients, team members, and business operations.
Innovator of the Year – Auctioneer
This award recognises an auctioneer who is elevating the auction experience through strategic innovation and digital enablement during CY2024.
Judges will evaluate the entrant’s use of technology, creativity and audience engagement techniques to boost attendance, clearance rates, or brand recognition. The category celebrates auction professionals who are breaking the mould, enhancing the competitive environment, and delivering high-impact results through performance, preparation, and adaptability.
Innovator of the Year – Buyer’s Agent (Investment)
This award recognises a buyer’s agent specialising in acquiring investment properties who has demonstrated innovation in analytics, advisory or strategy during CY2024.
Entrants should showcase how they’ve used data, modelling, or predictive tools to deliver superior investment outcomes. Judges will assess the application of frameworks that help clients navigate market cycles, minimise risk and unlock value, positioning this agent as a leader in evidence-based property investing
Innovator of the Year – Buyer’s Agent (PPOR)
This award celebrates a buyer’s agent who has introduced new ways of delivering value to clients seeking a primary place of residence throughout CY2024.
Judges will consider innovation across home discovery, client onboarding, property search and negotiation strategy – including post-purchase support. The category recognises professionals improving the emotional and practical aspects of homebuying through better tools, service models and intuitive client experiences.
Innovator of the Year – Conveyancer
This award recognises a conveyancer who has significantly improved the efficiency, transparency and compliance of the property transaction process during CY2024.
Judges will assess the implementation of digital tools, client-facing innovations, or process improvements that have streamlined documentation, reduced turnaround times, or enhanced client confidence. This category highlights professionals setting a new standard for how conveyancing is delivered in a fast-moving, regulated property environment.
Innovator of the Year – Property Manager
This award recognises a property manager who has embraced innovation to enhance landlord and tenant experiences during CY2024.
Judges will look for evidence ofsystems thinking, automation, or technology adoption that has led to operational efficiencies, maintenance streamlining, or improved communication. This category celebrates managers who are driving scalable service improvements and fostering better relationships through data-driven decisions and innovative service design
Innovator of the Year – Sales Coach/Mentor
This award celebrates an individual who has transformed the way agents are trained, coached and developed across CY2024.
Judges will consider how the entrant has introduced new frameworks, scalable systems or distinctive coaching philosophies that are measurably improving performance, cultural engagement, and professional growth. The category honours those driving agent development with creativity, empathy, and a forward-looking approach to learning and leadership in the industry.
Innovator of the Year – Strata Manager
This award recognises a strata manager who has transformed the strata living experience through innovation in governance, engagement, and service delivery throughout CY2024.
Entrants will be assessed on how they’ve introduced new technology, communication platforms, or systems that benefit committees, residents, and building operations. The award celebrates professionals redefining the role of strata management through community-centric solutions and digital leadership.
This is an individual award that is open to any Australian strata manager and is based on the period from 1 January 2024 to 31 December 2024.
Innovator of the Year – Valuer
This award recognises a property valuer who has led change through the application of data, tools and new valuation practices during CY2024.
Judges will consider the use of technology to improve speed, accuracy, and client confidence, as well as innovations in reporting, analytics, or methodology. This category celebrates professionals modernising valuation in an era of real-time data and evolving market demands.
Innovator of the Year – Boutique Network/Large Independent
This award recognises the boutique network that has demonstrated outsized impact and adaptability during CY2024, despite having fewer than 40 offices.
Judges will assess how the network has redefined client experience, fostered agile culture, and leveraged innovation to compete with larger competitors. The category honours niche brands using creativity and strategy to drive agent and business success.
Innovator of the Year – Commercial Buyer’s Agency
This award recognises a commercial buyers agency that revolutionised client service and deal outcomes through strategy-first models and digital tools during CY2024.
Entrants will be evaluated on their ability to deliver advisory value beyond acquisition, using data, insight, or client engagement innovation. The category celebrates commercial specialists who are reshaping the buyers agency model.
Innovator of the Year – Residential Buyer’s Agency
This award recognises a residential buyers agency that has transformed the client journey through innovation in research, discovery, negotiation or client service during CY2024.
Judges will assess how the agency has delivered better outcomes for clients through technology, frameworks, or team culture, setting new standards for the residential advisory experience.
Innovator of the Year – Franchise Office
This award recognises a franchise office that has implemented innovative strategies to drive local success while aligning with its broader network during CY2024.
Judges will look for evidence of leadership, marketing creativity, and operational improvements that have contributed to strong business performance and community engagement. The category celebrates franchisees who take ownership of their local presence and innovate from within.
Innovator of the Year – Independent Office
This award recognises an independent real estate office that has demonstrated innovation across business model, marketing, operations or culture during CY2024.
Judges will evaluate the use of digital tools, distinctive service delivery, or new business structures that have enabled market differentiation and growth. The category celebrates independents charting their own course with creativity and conviction.
Innovator of the Year – Major Network
This award recognises the major network, with a national or multi-state presence, that has most effectively driven innovation across operations, culture, and growth during CY2024.
Judges will evaluate technology deployment, strategic leadership, and internal systems that empower agents and offices. The category celebrates networks setting new benchmarks in how large-scale businesses adapt and thrive through change.
Innovator of the Year – Property Listing Platform
This award recognises a search platform that transformed the way Australians found and connected with property during CY2024.
Judges will consider innovation in search logic, user interface, personalisation and conversion tools.
The category honours platforms making the property search process smarter, faster and more engaging for consumers.
Innovator of the Year – Sales CRM
This award recognises a customer relationship management (CRM) platform that has redefined how agents and property professionals manage leads, clients and workflow during CY2024.
Judges will evaluate improvements in usability, automation, data integration, and productivity enablement. The category celebrates platforms that empower agents to build relationships, streamline communication and scale service delivery through intuitive, high-impact technology.
Innovator of the Year – Cyber Security Provider
This award recognises a cyber security solution that protected sensitive client and business data across the real estate ecosystem during CY2024.
Judges will consider innovation in detection, prevention and risk mitigation, as well as user accessibility and impact. The category honours platforms that deliver confidence and compliance in a rapidly evolving threat landscape.
Innovator of the Year – Data Aggregator
This award recognises a platform that revolutionised property intelligence through real-time data collation, trend analysis and actionable insights during CY2024.
Judges will assess the platform’s ability to empower agents, investors or networks to make smarter decisions faster. The category celebrates tools that transform raw data into strategic value and market leadership.
Innovator of the Year – Marketing Platform
This award recognises a marketing platform that empowered agents and businesses to connect with audiences in smarter, more personalised ways during CY2024.
Judges will evaluate automation, analytics, reach and return on investment, as well as the platform’s ability to adapt to evolving consumer behaviours. The category celebrates technology that transforms how brands are built and properties are promoted.
Innovator of the Year – Property Management Platform
This award recognises a digital tool that is transforming property management operations, communication, and service experience during CY2024.
Judges will assess innovation across maintenance workflows, reporting, landlord/tenant engagement and time-saving automation. The category highlights platforms that simplify complex tasks and enable scalable, responsive, and modern property management.
Innovator of the Year – Strata Management Platform
This award celebrates a digital platform that has redefined strata management by enhancing transparency, compliance and community engagement during CY2024.
Judges will consider tools that empower committees, simplify communication and improve governance across buildings. The category honours solutions that make strata more connected, informed, and efficient.
Innovator of the Year – Virtual Viewing
This award recognises an immersive technology that reshaped remote property inspection and presentation during CY2024.
Judges will assess user experience, accessibility, and innovation in creating engaging, interactive virtual environments for buyers and tenants. The category celebrates tools that bring listings to life and expand market reach.
Innovator of the Year – Compliance
Recognising platforms ensuring real estate compliance through automation, transparency, and adaptive regulatory support.
Innovator of the Year – Maintenance
Celebrating digital tools or platforms delivering efficient and transparent property maintenance management at scale.
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