Joshua Frith

Joshua Frith

Managing Director
The Dubs

Josh has a career spanning over 30 years helping finance brands build their audience with content that people want to watch, read and share.

Originally a finance journalist by trade with News Corp, he’s worked across Australia, Asia and the UK with giants in media, big banks and the world’s biggest internet company, Google.

In 1996 Josh co-founded financial content marketing agency The Dubs and has since been helping Australia’s finance brands create engaging content that makes them stand out. Working with big brands like Westpac, CBA, ANZ, BT Financial, TAL, and Citi, Josh has led the agency to create content that helps clients grows brand credibility, audience engagement and scale across global markets.