Customer of the future
Census results are in! Demographer, columnist, and author Bernard Salt argues that the pandemic has been an inflection point in the way Australians work, shop and buy real estate. The real estate buyer of the future is savvier, more tech-driven, just as obsessed with lifestyle, and above all, younger! Well, early 40s younger. The Millennials generation is rethinking their real estate needs now they’re pushing 40, they have kids, and are looking to upgrade from their chic, minimalist, inner-city apartments to family homes in the suburbs (and regions).
In this session, you will:
- Learn how innovation, technology and changed consumer behaviour are lowering barriers for buyers
- Understand the impact of the great intergenerational wealth transfer as Millennials inherit their Baby Boomer parents' wealth
- Discover what the post-COVID customer looks like, how their values have changed and, most importantly, what they expect from agents