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Sales & Marketing

The Sales category of REB is host to a plethora of sales-related articles and information. The category aims to keep property managers informed about the latest sales developments and methods in creating effective sales strategies.

Ever wondered if your advertising is working?

Promoted by Rent.com.au has launched the Smart Plan – an industry-first advertising model to help maximise the advertising of your client’s ren...

Losing out on listings? Try this 3-phase approach

Agents who get back to vendors with listings proposals after the meeting run the risk of losing the deal altogether. Here is how one REB Top 100 Agent...

Real estate rebranding: can you always please everyone?

Promoted by  One of the biggest challenges in any rebrand is the monumental task of ensuring all needs are met and everyone is happy. From custome...

Jason Pantzer on how he upped his listings game

In this episode of Secrets of the Top 100 Agents, host Tim Neary is joined by Jason Pantzer, the number-seven-ranked agent in the country for 2016. Ja...

World record for Melbourne’s fastest selling agent?

A Melbourne agent is used to turning his listings over quickly, selling 80 per cent of properties within a single day. But last week, he might have se...

Helen Yan on how she settled $195 million in one year

In this episode of Secrets of the Top 100 Agents, host Tim Neary talks to Ray White Balwyn’s Helen Yan, the number eight ranked agent in the country...

Property dream in Australia alive and well

Consumer behaviour on one of Australia’s largest property portals has revealed that the great Australian quarter acre block dream is alive and well ...

At the top of his game: how Alexander Phillips evolves to stay number one

In this episode of Secrets of the Top 100 Agents, your host and editor of Real Estate Business, Tim Neary, sits down with Australia’s number one ra...

Can a pool really enhance the value of a home?

A pool can provide monetary advantages at sale time, but there are important aspects to get right so it doesn’t detract from the appeal of the home...

One simple digital interview strategy for more listings, sales

Facebook, Twitter and Google stalking means people already know the agent they are going to deal with well before they meet them, so don’t let luck ...

Is your listing’s pool fence good enough?

It’s all in the detail, they say and poorly installed pool fences could be losing the property thousands of dollars in value, a leading landscaping ...

Why your digital marketing strategy needs focus

Unless you have an entire marketing team, getting the most bang for your digital buck is important. Founder of marketing consultancy Chronicle Republi...

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Are you considering offering a flat fee model in 2019?

No
Yes
Perhaps, but it would include a performance bonus on making the sale.
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