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NEW SIGNBOARD TECHNOLOGY LINKS TO ONLINE TOURS

22 October 2012 Reporter

PROSPECTIVE BUYERS will gain quick access to online-based inspections by ‘tapping’ a property signboard with their smartphone, thanks to technology introduced by a Sydney-based real estate group.

The product, introduced to the real estate industry by Starr Partners, uses Near Field Communication (NFC) – or ‘tap it’ technology.

Douglas Driscoll, CEO of Starr Partners, expects the innovation – which is easier to use than QR codes – to transform property sales.

“In my opinion, NFC represents the future of delivering information to real estate consumers and will be commonplace within a few years,” he said.

When a consumer waves a smartphone at an NFC-enabled signboard, it immediately takes them to a full-access interior view.

NEW SIGNBOARD TECHNOLOGY LINKS TO ONLINE TOURS
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Where is the biggest threat to agents in 2019?

3rd party lead generation companies
DIY models discounting sales commission
Prop-tech firms cutting out the agent value proposition
A yet unidentified proper disruptor – like Uber or Airbnb
None of the above. There is no threat.
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