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Secret #13: Bring it back to basics

One of the country’s Top 100 Agents has gone back to basics and given technology the flick – but would you be able to work without your email?

Speaking to REB, Zali Reynolds of Marshall White said that she hasn’t had a computer in her office for three years, and gets more work done than ever before.

She explained that the decision to work without a computer was the result of an experience during a business trip.

“My luggage got left in Noosa, which included my laptop, so I came back to the office with no computer,” Ms Reynolds explained.


“They were going to courier my luggage down but it took three days, and in [those] three days I was the most productive I’ve ever been,” she said.

“When my luggage came back, I said to my PA, ‘That’s it, computer’s not coming back to the office, it’s staying home. We’re going to keep working like this’.”

Ms Reynolds said that she is much more productive without a computer and pointed out that using one can actually be highly distracting for agents.

“Agents are always checking their emails,” she pointed out.

“They’ll be calling people and something will pop on their screen and they’ll think ‘I need to do that’.”

She also highlighted that there are many computer-based administrative tasks that can be delegated to an assistant.

Ms Reynolds’ assistant curates her email inbox, flagging items that require following up.

Delegating these tasks has meant that Ms Reynolds can concentrate on other aspects of her day, such as having quality conversations with clients.

Zali Reynolds was ranked 44th in REB’s Top 100 Agents 2016 and spoke at the Australian Real Estate Conference on the Gold Coast last month.

[Results: Key lessons from AREC 2016]












Secret #13: Bring it back to basics
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