To book more appraisals and win more listings, agents must be consistently communicating with their clients via relevant and interesting content
HomePrezzo is an online service for real estate professionals to build branded, engaging and data-driven content in seconds. Videos are powered by CoreLogic RP Data, so you can be confident the stats used are always up to date.
Here are five ways to use data-driven digital marketing to win more listings:
1. Video CMA (Pre and/or Post-Appraisal)
Boost your professionalism and branding by providing your clients with a Pre-List kit and include a video version of your Comparative Market Analysis (CMA).
Most clients have difficulty digesting lengthy reports, so a condensed and easy-to-follow video is a great way to educate them on the local market trends and factors that will influence the final sale price of their home.
The Pre-List mode will hide the final AVM price, while the Post-List mode can be forwarded with a thank you note following your meeting confirming the estimated value you discussed.
2. Quarterly Suburb Update videos sent to your client database collected from OFIs, and door knocking your local area
Having a database is only useful if you actually communicate with it regularly. The majority of your clients won't be in ‘active buying mode’, so sending them current listings may not be the most relevant content.
Suburb stats videos including recent sales, and other local market trends will give your clients an idea of how their own home's value is changing and what to expect if they were to list in the current conditions.
HomePrezzo videos use the latest in email marketing trends, and allow you to personalise each video with your client’s name and embed an animated preview that will play directly in your their inbox without them even opening the link.
3. Suburb Update videos posted to Facebook, Twitter and Instagram to grow your social following and improve your SEO
Alongside your database of clients with address and phone details, you need to grow a community of social followers by sharing consistently on your chosen platforms.
Add some personality to your social videos by recording an intro and/or outro on camera and upload it to your HomePrezzo suburb videos, which can be shared directly to Facebook and Twitter.
4. HomePrezzo Suburb widget integrated on your website for visitors to request their own areas
When clients come to your office or agent websites, give them free information on their suburb or property by embedding the HomePrezzo widget.
Clients will provide their details and then select a suburb or property to view. Within seconds, your branded video will start to play and be emailed to the client for watching and sharing later.
Leads will be automatically emailed to you when clients request videos from your site.
5. OFI follow-up on Monday morning to say thank you for attending, and include a Suburb video based on the area they were searching
Following up with your weekend open for inspections lists is an essential part of offering great service.
Take this opportunity to offer free data to these potential clients in the form of a suburb or property video.
This gives you the chance to confirm the contact details you recorded on the day and to request their current address, which you can then add to your growing database.
Providing this free data will create leads for future appraisals or property management opportunities.
HomePrezzo is available on a seven-day free trial. No contracts and no credit card required.
Promo Code: FIVETIPS
After your trial, select from a monthly subscription starting at only $20/month for five videos. A CoreLogic RP Data subscription is required.
Checkout HomePrezzo.com for more details and to sign up for your free seven-day trial.