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Unlocking Real Estate Success: A Decade of Financial Innovation with Real Flow

Promoted by Realflow
12 December 2023 | 4 minute read
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Award Winning Proptech, Real Flow, recently marked a significant milestone by celebrating a decade of reshaping the real estate finance landscape and demonstrating unwavering dedication to serving the real estate industry.

Commission Flow, their flagship product, has solidified its reputation as Australia's largest and most trusted solution, empowering thousands of agents to help bridge the gap between sale and settlement. The success of Commission Flow illuminated the funding friction that exists within the selling process, shaping their mission to empower everyone in real estate spectrum with easy access to finance.

Real Flow remains at the forefront of innovation, continually evolving to meet the diverse needs of the real estate industry. Their commitment to providing reliable finance solutions at every stage of the real estate journey is showcased through a comprehensive suite of solutions, including Commission Flow, Campaign Flow and Style Flow.

In celebrating a decade of service Real Flow has recently unveiled their newest venture in product diversification—Equity Flow. This innovative solution is designed to empower vendors by alleviating challenges during the settlement limbo period, allowing them to access up to $250,000 in the property they've just sold before settlement. Equity Flow serves as a valuable resource for agents, offering them the opportunity to introduce this solution during listing presentations, open homes, or buyer negotiations. This can potentially smooth the transition process from one home to the next by removing another funding friction point.


Real Flow's CEO, Justin Steer, articulates their mission: "We exist to share in our love for real estate in a world where everyone deserves the right to win. We are visible when we are needed, offering simplicity, convenience, and support that can be trusted”. Operating in a highly competitive industry, Real Flow has thrived, offering stability, strength and unwavering support to real estate professionals in all market conditions.

One key aspect that sets Real Flow apart is their strategic choice to be a regulated lender, not a Buy Now, Pay Later (BNPL) operator. This decision is about putting the financial well-being of their referral partners and clients first, with a commitment to regulatory compliance ensuring they uphold the highest standards of transparency, security, and consumer protection.

Real Flow welcomes the recent Australian government initiatives to regulate the Buy Now, Pay Later (BNPL) sector, prioritising consumer interests. Their firm stance against competitors with automatic loan approvals, disregarding the client's financial position, underscores our unwavering commitment to responsible and ethical practices. In a trust-centric industry, they urge competitors to prioritise their clients over short-term gains, viewing regulatory compliance as a collective responsibility to build and maintain consumer trust, ensuring the industry's long-term sustainability and integrity.

As Real Flow celebrates this decade of innovation and growth, they extend heartfelt gratitude to their clients for their unwavering loyalty and support. This trust has been the cornerstone of their success, and they commit to continually evolve, listen to their partner’s needs, and strive to be the most loved product in the market. Your journey is their inspiration, and they look forward to many more years of empowering your real estate endeavours. Here's to the future, together!

Want to partner with Real Flow? Reach out on 1300 665 136 for an obligation free chat. Real Flow Finance - Real Flow Finance

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