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The agency, previously known as One Agency Surf Coast, has unveiled a new name and look.
Transforming into Natural Real Estate, the rebranding initiative was led by the company’s director Shaun O’Callaghan, with the move signifying a pivotal moment for the team to solidify its unique identity.
This transition was said to not only represent a shift in name but also a key to the possibility of service expansion beyond the Surf Coast.
“After operating under the One Agency umbrella for eight fantastic years, the timing felt right for us to carve out our own distinct brand,” explained O’Callaghan.
“This change enables us to continue to do the work we know and love, just in bigger and better ways.”
The rebranding was designed in collaboration with Geelong-based creative agency, Ruck, in which O’Callaghan’s team devised the essence of the new brand and its visual identity.
“The name ‘Natural’ is not only a nod to our local environment, but also reflects our steadfast commitment to a professional yet grounded approach to helping people achieve their property goals,” the director stated.
“We’ve woven this natural ethos into our brand’s look, drawing inspiration from colours of our local environment.”
O’Callaghan also spoke of their efforts to offer a distinctive point of difference for potential clients, sharing that they had “recognised an opportunity to differentiate ourselves through a unique and creative visual identity, aiming to elevate both our brand and our clients’ properties”.
Despite the new name and appearance, O’Callaghan was adamant that the company’s core values remain the same.
“Our team remains unchanged, with the same passion and dedication to providing an unmatched real estate experience for our clients,” he concluded.
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