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Sometimes I’m struck with how much there is available to agents in terms of conferences, training, social networks, mentoring, and a whole host of technology.
It’s all designed to help hone skills or alleviate time-consuming tasks, and a lot of it’s pretty amazing. It’s great to have a raft of tools at our fingertips to help make this job more efficient and effective.
But here’s the thing – that huge selection can be a little overwhelming. It can see us going around in circles trying every new tool and technique in a bid to find the magic bullet to success.
And if one thing doesn’t instantly work, we move into the next in the hope that it will provide the outcome we’re looking for.
I’d argue if you find yourself constantly seeking the next bright, shiny tool to improve your results, you might be looking at things through the wrong lens.
Instead of asking what’s out there and what’s available to try, the more important question is what specifically would make the biggest difference to your business?
Let’s not overcomplicate things
Let’s be honest, real estate isn’t rocket science. It’s made up of a series of activities designed to elicit a specific result.
The main objective of all agents is to list and sell property. That’s it.
Now to do that, we need to undertake a series of activities, including marketing, prospecting, listing presentations, sales campaigns, and negotiating in order to achieve the outcome of listing and selling properties.
Then we rinse and repeat, leveraging the previous sale to list more properties and sell them.
Within those activities, there’s a good chance you have an area that could be improved.
Perhaps you don’t have a huge presence in your marketplace, so you need to spend more time on your marketing, profile building, and prospecting.
Perhaps your marketing and prospecting’s good, but when you get called in to do an appraisal, that’s not converting to a listing, which tells you your listing presentation needs work.
Maybe you’re good at listing and even selling, but find you have frequent gaps in your sales pipeline between properties, which indicates consistency of marketing, prospecting and leveraging previous sales is more your issue.
I bet you can pretty quickly identify your specific area of weakness. More importantly, I bet you know exactly what needs to be done to plug that hole and fix that leak.
So, what you don’t need is to go out looking for the next bright, shiny thing. Instead, I’d suggest you should simply focus on two things.
Two things
Now that you know the key areas that would make the greatest difference to your business, the aim of the game is to focus on two of them.
That’s it. Continue doing everything else as you normally would, but hone in on these two areas.
If you need training, mentoring, practice or even technology to assist in improving these areas, go out and get it.
But don’t get distracted. Just focus and commit to working on these two areas for now.
Create habits around these activities, give them the attention they deserve. I’ll wager if you focus on just these two things, you’ll start to see an improvement in your results.
It’s that simple. Don’t get overwhelmed, don’t get caught up in bright, shiny things. Just direct your attention to two areas that you know will make the greatest difference to your business and watch the results unfold.
Manos Findikakis is the CEO of Agents’Agency.
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