AI in Real Estate: Turning Everyday Workflows into Competitive Advantage
AI is everywhere right now, and so is the noise. Hype, fear, big promises, and plenty of confusion. That is exactly what happens every time a new technology shows up.
The difference this time is speed. The agents and agencies who figure this out early will move faster, communicate better, and win more business.
Right now, most people are only scratching the surface. A few are pushing the edge. Some are using it regularly. Many are still cautious. This session meets you where you are and shows you what better looks like.
In this practical and engaging keynote, Pete draws on years of work in real estate innovation to show how agents and agency leaders can start using AI to drive real business outcomes today. From prospecting and marketing to client communication and operational efficiency, the opportunity is not future-focused, it's immediate.
Rather than focusing on abstract trends, this session breaks down how AI can be embedded into the everyday workflows of a modern agency, helping teams move faster, communicate better, and operate more effectively.
Attendees will learn:
This is a high-energy, practical session designed to shift how you think about AI and give you the confidence to start using it properly from day one.
In a world where listings are public, data is free, and buyer journeys begin online, agents must offer more than access — they must offer insight, speed, and strategy.
From AI-curated appraisals to predictive CRMs and platform-driven disintermediation, technology is reshaping how agents earn attention and trust.
This session reframes your strategic role in a platform-dominated market, and challenges you to position your business as indispensable in an age of transparency and tech.
Your competition isn't just down the road, it's every agent fighting for your client's attention online.
For over twenty years, digital discovery followed one rule: Google it. But now the rules are changing.
LLMs like ChatGPT are reshaping how people research property, evaluate agents, and choose who to trust.
This session breaks down the new rules that govern digital discoverability, and exactly how to act on them.
Russell will unpack the emerging discrepancies between SEO and GEO principles, why Google and ChatGPT surface and rank local agents differently, and how these shifts affect visibility in your market.
You'll learn what signals matter to LLMs, how credibility is assessed, and what you must do to stay visible as discovery habits shift.
There is a wave of optimism and curiosity about how technology, in particular AI, can enhance agent capability.
While adoption levels still vary, it's clear that use cases are expanding as AI begins to touch every step of the agent's process. But no piece of technology can replace the human touch that is the bedrock of real estate.
AI isn't a silver bullet. Clients are becoming more discerning, and as AI use increases, so too does the risk of misinformation. But for agents who are selective with adoption, it is freeing up time for more meaningful client interactions.
That's what this session is about — using AI strategically to enhance processes without losing the human touch. You'll learn where agents and clients are getting comfortable with AI, which stones lie unturned, and how to build your own tools to streamline client communications and processing.
Building trust is the result of consistent, credible visibility. To win business today, you need to build your audience long before a client is ready to buy.
That's why it's time to stop thinking just as an agent, and start acting as an educator, influencer, and thought-leader.
This session is all about getting (and staying) in front of future clients. We'll look at how to establish growth before the buying cycle by allowing technology to lift your business into the future.
You'll learn specific ways that you can use AI to generate content ideas and strategic marketing plans, exponentially increasing your output for a fraction of the time and cost.
Real Estate Revolution: AI Tools That Actually Move the Needle
AI is rapidly changing how properties are marketed, how clients are engaged, and how decisions are made, but for many agents, it's still unclear what's genuinely useful versus what's just noise.
In this practical and forward-looking session, Seth Watts explores the real AI applications transforming real estate today, with a focus on tools and use cases that directly impact listings, marketing performance, and client outcomes.
From automated property descriptions and campaign content to predictive insights on buyer behaviour and market trends, this session highlights how AI can enhance, not replace, the role of the modern agent.
Attendees will learn:
This session cuts through the hype to show how AI can be applied in ways that drive better results, faster decisions, and stronger client engagement.
*Agenda subject to change.
If you're interested in speaking at the summit, please contact Jack Riisfeldt via email