The people actually moving the market.

Pete Williams founded Deloitte Digital and has led workplace AI adoption programs, across organisations ranging from 10 people to 10,000. He enables your best AI people and leaders to get your teams to overcome concerns and develop capability. AHRI named their Innovation Award after him. He understands organisations, people and change and he understands AI at a level that very few practitioners do. Pete will show you how he has built AI communities driven by peer learning and passion, working alongside HR leaders and L&D professionals to create real and lasting capability. You will have fun, leave with new ways of using AI, and take away ideas you can implement straight away.

Russell Easther is a digital marketing trainer, consultant, and business owner with over 20 years' experience helping businesses generate consistent, high-quality leads through search. He is the Founder of Lead Partners Direct and a long-standing corporate trainer at digitalbrief, where he delivers practical, no-nonsense workshops to marketers and business leaders across Australia and APAC.

Russ specialises in search visibility at the point of intent, where commercial decisions are made. His work spans traditional SEO, Google Ads, and the rapidly emerging discipline of AIO (AI Optimisation), helping businesses adapt as search engines shift towards AI-driven results, summaries, and recommendations.

In recent years, Russell's teams have delivered tens of thousands of qualified leads for professional services businesses, translating into millions of dollars in attributable revenue. He also sits on the RMIT University industry advisory panel, helping shape future-ready digital marketing education.

Russell brings a grounded, commercial lens to AIO and SEO, cutting through hype to focus on what actually influences visibility, trust, and enquiry generation in a world where Google's AI Overviews increasingly shape borrower decisions before a click ever happens.

Recognised as the 2024 Enterprise AI Leader of the Year, Seth Watts is a respected entrepreneur and technologist with over 25 years of experience in software, marketing, and business development. Beginning his career as a coder in 1996, he quickly made his mark by designing innovative marketing automation systems for prominent firms.

Throughout his career, Seth has co-founded several successful technology startups, each focusing on fintech and PropTech solutions that streamline financial processes and marketing efforts. His most recent venture, CampaignAgent, revolutionised the way businesses finance and manage marketing expenses. Under his leadership, CampaignAgent became Australia's leading provider in its sector, facilitating nearly 50% of the country's $2 billion annual marketing spend each year.

In 2023, CampaignAgent was acquired by REA Group, one of the world's leading property technology companies. Since the acquisition, CampaignAgent's growth has accelerated, serving as a powerful case study on successfully integrating a fast-growing startup into a large industry leader.

Recognised for building strong relationships across industries, Seth focuses on enhancing established businesses through technological innovation rather than disrupting them. He leverages the latest technology to help companies increase efficiency, expand their offerings, and enhance profitability.

As a speaker, Seth shares his insights on the application of artificial intelligence, the future of work, and the impacts of AI on organisational structure and strategy.

Liam Garman is Editor of Real Estate Business and Deputy Head of Content at Momentum Media, hosting the day from welcome to close.

As the CEO of Entry Education, Matthew Trounce leads a national portfolio of vocational education services with a primary focus on elevating professional standards within the real estate and mortgage broking sectors. An accomplished executive with two decades of leadership experience, Matthew has held C-suite roles—including CEO, COO, and CCO—across multiple organisations, where he consistently pioneered market-entry strategies and led successful strategic acquisitions.

Matthew is recognised for his ability to scale complex operations and turn underperforming assets into high-growth market leaders. His tenure at Entry Education is defined by a commitment to delivering strong commercial outcomes and securing major revenue streams, all while ensuring that Entry Education remains the first choice for real estate and mortgage broking training in nationwide. He remains a passionate advocate for the intersection of technology, education, and professional excellence.

Sarah Bell is Senior Director, Ecosystem Strategy, Data & Innovation APAC at MRI Software, leading the company's data, AI and ecosystem strategy across the region.
Known for leveraging data and AI to drive transformation, Sarah's contributions to the real estate sector have earned her esteemed accolades. At MRI, she enables a customer-centric, best-in-class platform offering within an open and connected ecosystem for all.
As a Founding Director of the Rise Initiative, Sarah is motivated to improve the state of wellness across the real estate sector, alongside her endeavours to create AI empowerment. A stimulating and engaging speaker, Sarah provokes audiences to explore new perspectives and push the envelope of possibility.

Craig Deveson is the Founder and CEO of Properti, the AI-powered marketing super app for real estate. With 25-plus years in tech and marketing, Craig has worked with Google and AWS, and counts leading franchise networks including LJ Hooker, First National, Professionals and The Agency among Properti's customers. He now automates the entire marketing process from agent to franchise, and built the Digital Visibility Index alongside a free tool, properti.ai/grader, that measures how discoverable an agent really is.

Monique McCullough is Head of CommBank Real Estate, leading innovation across payments, lending and digital solutions for the industry.
She’s proud to work with the CommBank teams to build practical, scalable solutions—most recently Smart Real Estate Payments—designed to make life easier for agents, property managers and landlords.