The people actually moving the market.

Pete Williams founded Deloitte Digital and has led workplace AI adoption programs, across organisations ranging from 10 people to 10,000. He enables your best AI people and leaders to get your teams to overcome concerns and develop capability. AHRI named their Innovation Award after him. He understands organisations, people and change and he understands AI at a level that very few practitioners do. Pete will show you how he has built AI communities driven by peer learning and passion, working alongside HR leaders and L&D professionals to create real and lasting capability. You will have fun, leave with new ways of using AI, and take away ideas you can implement straight away.

Russell Easther is a digital marketing trainer, consultant, and business owner with over 20 years' experience helping businesses generate consistent, high-quality leads through search. He is the Founder of Lead Partners Direct and a long-standing corporate trainer at digitalbrief, where he delivers practical, no-nonsense workshops to marketers and business leaders across Australia and APAC.

Russ specialises in search visibility at the point of intent, where commercial decisions are made. His work spans traditional SEO, Google Ads, and the rapidly emerging discipline of AIO (AI Optimisation), helping businesses adapt as search engines shift towards AI-driven results, summaries, and recommendations.

In recent years, Russell's teams have delivered tens of thousands of qualified leads for professional services businesses, translating into millions of dollars in attributable revenue. He also sits on the RMIT University industry advisory panel, helping shape future-ready digital marketing education.

Russell brings a grounded, commercial lens to AIO and SEO, cutting through hype to focus on what actually influences visibility, trust, and enquiry generation in a world where Google's AI Overviews increasingly shape borrower decisions before a click ever happens.

Recognised as the 2024 Enterprise AI Leader of the Year, Seth Watts is a respected entrepreneur and technologist with over 25 years of experience in software, marketing, and business development. Beginning his career as a coder in 1996, he quickly made his mark by designing innovative marketing automation systems for prominent firms.

Throughout his career, Seth has co-founded several successful technology startups, each focusing on fintech and PropTech solutions that streamline financial processes and marketing efforts. His most recent venture, CampaignAgent, revolutionised the way businesses finance and manage marketing expenses. Under his leadership, CampaignAgent became Australia's leading provider in its sector, facilitating nearly 50% of the country's $2 billion annual marketing spend each year.

In 2023, CampaignAgent was acquired by REA Group, one of the world's leading property technology companies. Since the acquisition, CampaignAgent's growth has accelerated, serving as a powerful case study on successfully integrating a fast-growing startup into a large industry leader.

Recognised for building strong relationships across industries, Seth focuses on enhancing established businesses through technological innovation rather than disrupting them. He leverages the latest technology to help companies increase efficiency, expand their offerings, and enhance profitability.

As a speaker, Seth shares his insights on the application of artificial intelligence, the future of work, and the impacts of AI on organisational structure and strategy.

Liam Garman is Editor of Real Estate Business and Deputy Head of Content at Momentum Media, hosting the day from welcome to close.