ScaleApp is a personalised budgeting and property portfolio simulator designed to help young Australians plan, model, and optimise their journey to property ownership, and beyond. Built for a generation facing the dual pressures of rising living costs and housing unaffordability, ScaleApp is the first tool that combines live property data, personal budgeting, scenario forecasting, and dynamic portfolio analysis in a single intuitive platform. ScaleApp’s property simulator feels more like editing a video than building a property strategy—bringing an entirely new level of interaction to property planning & financial empowerment.
ScaleApp empowers users to:
- Understand their financial position, set property goals, and visualise their roadmap to ownership.
- Search and compare real properties with personalised, real-time analysis.
- Simulate their strategy over time, evaluate different scenarios, and mitigate risk.
- Track portfolio performance, including live value, tax implications, and return metrics.
- Connect with brokers and professionals via ScaleConnect, our B2B tool, enabling proactive, data-driven advice and guidance.
With a tiered freemium model, viral growth mechanisms, and distribution through both consumer and partner channels, ScaleApp is creating a new default for financial empowerment—starting with first-home buyers and extending to the full lifecycle of property ownership.
What makes ScaleApp genuinely novel is not that it's another budgeting tool or property calculator- it’s that it unites the two, and does so in a way that is deeply personal, dynamic, and accessible due to the interactive timeline experience which Gen Z associate with tools like iMovie and TikTok. In a space where tools are either designed for financial professionals or property insiders, we’ve built one that feels and acts like it was made for you.
ScaleApp facilitates scenario modelling of life events to accelerate the path to home ownership by combining personal finance, live property data and AI to provide strategic clarity for first-time buyers struggling with the cost of living.
While this remains our core mission, the platform is designed as a tool to support existing owners throughout their entire property life cycle through our powerful interactive simulator. To this end, ScaleApp is a digital property ownership platform guiding users through goal setting, property search, strategy simulation and portfolio tracking.
