REB Innovation Summit · Sydney + Melbourne 2026

The AI baseline has shifted.

Are you still competing with last year's playbook? If you're writing listing copy and social posts with basic prompts, you're already falling behind. This is the day you catch up — and pull ahead.

Secure your place Why it matters now

Sydney Thursday 25 June 2026 Telstra Customer Insight Centre

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Melbourne Thursday 2 July 2026 Fed Square – The Edge

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The race is on

The race to master the next phase of AI execution is already running — winning more listings, building unforgettable client experiences, and scaling without scaling overheads.

The REB Innovation Summit 2026 skips the introductory conversations. No 'what is a prompt'. No theory for theory's sake. We focus on what you need to do right now to stay relevant.

Across one day, our speakers arm you with practical strategies that represent the gold standard in innovation today — frameworks you can deploy the very next morning.

cities · one defining day each

keynotes built for what's next

introductory AI 101 sessions

What you'll walk out knowing

Four strategies. Four operators who've done it.

Each session targets a specific lever in your business — led by someone deploying it at the gold standard right now.

Stop relying on basic chatbots

Pete Williams · Deloitte

Pete will challenge your reliance on off-the-shelf LLMs — exposing the self-sabotaging habits holding most agents back, and showing you how to move past basic text generation into sophisticated frameworks that drastically improve client outcomes.

Start being discovered in AI search

Russell Easther · Digital Brief

Russell unpacks how large language models index and surface businesses — and exactly what you must do to remain visible, trusted and chosen when buyers ask an AI, not a search bar.

Create clients who refer and return

Amanda Stevens · Consumer Behaviour Strategist

Amanda reveals why customer experience is becoming the ultimate differentiator in real estate — how leading agents build trust, loyalty and advocacy in a market where consumers have more choice and higher expectations than ever.

Audit and optimise your operations

Seth Watts · Prepared

Seth shows you how to scale AI interactions across your agency. Not high-level theory — a magnifying glass on the systems and processes that reveal where to automate, where to spend, and exactly where the human touch is still essential.

On stage

The people setting the new standard

Three keynote operators and a customer-experience strategist — hosted by REB's own Liam Garman.

Keynote

Pete Williams

Chief Edge Officer · Centre for the Edge, Deloitte Australia

Keynote

Russell Easther

Director · Digital Brief

Keynote

Seth Watts

Co-Founder · Prepared

Liam Garman

Editor, Real Estate Business & Smart Property Investment · Momentum Media

Run of day

One day, engineered for momentum

Doors 8:30 AEST, first session 9:00. Business casual. Built around the conversations that move deals.

AI is everywhere right now, and so is the noise. Pete shows what 'better' looks like — from prospecting and marketing to client communication and operational efficiency. You'll learn how to move beyond basic use to real leverage, simple techniques that immediately improve output quality, practical use cases across sales and PM, and how to roll AI out across a team with the right tools and guardrails.

Pete Williams

Keynote · Chief Edge Officer, Centre for the Edge, Deloitte Australia

In a world where listings are public, data is free and buyer journeys begin online, agents must offer more than access — they must offer insight, speed and strategy. From AI-curated appraisals to predictive CRMs and platform-driven disintermediation, this session reframes your strategic role and challenges you to position your business as indispensable.

Your competition isn't just down the road — it's every agent fighting for your client's attention online. Russell unpacks the emerging divergence between SEO and GEO, why Google and ChatGPT surface local agents differently, what signals matter to LLMs and how credibility is assessed — so you stay visible as discovery habits shift.

Russell Easther

Keynote · Director, Digital Brief

There's a wave of curiosity about how AI can enhance agent capability — but no piece of tech can replace the human touch that is the bedrock of real estate. Where are agents and clients getting comfortable with AI, which stones lie unturned, and how do you build your own tools to streamline communications and processing without losing the human touch?

Building trust is the result of consistent, credible visibility. To win business today, you build your audience long before a client is ready to buy. Stop thinking just as an agent — start acting as educator, influencer, and thought-leader. Specific ways to use AI to generate content ideas and marketing plans, exponentially increasing your output for a fraction of the time and cost.

Seth cuts through the hype to show which AI applications are genuinely transforming real estate today — from automated property descriptions and campaign content to predictive insights on buyer behaviour and market trends. How to use AI to generate high-quality marketing at scale, where predictive analytics improve pricing strategy and buyer matching, and what separates gimmicks from genuinely valuable tools.

Seth Watts

Keynote · Co-Founder, Prepared

Full agenda

Secure your place

Don't build an agency for a market that no longer exists

Pricing held for early registrations — spaces are capped per room.

Built for the people making the calls

If your decisions shape how your agency wins, retains and operates, this room is for you. Come for the frameworks; stay for the people deploying them.

Principals & business owners Sales agents & teams Marketing & growth leads Property managers PropTech & innovation leads Network & franchise heads

Good to know

Questions, answered

Who is the summit for?

Real estate principals, agents, marketers and operations leaders who want to turn AI and technology into a genuine competitive advantage — not a buzzword.

What's the format?

A single high-intensity day. Registration from 8:30 AEST, sessions from 9:00. Business casual. Built for practical takeaways you can deploy the next morning.

Can I attend in both cities?

Each pass admits you to one city. Sydney runs 25 June, Melbourne 2 July — pick the date that suits, or talk to us about a team across both.

Do you offer team or agency rates?

Yes. Bringing your office or network? Get in touch and we'll sort group access.