Are you still competing with last year's playbook? If you're writing listing copy and social posts with basic prompts, you're already falling behind. This is the day you catch up and pull ahead.
The REB Innovation Summit 2027 skips the introductory conversations. No theory for theory's sake. We focus on what you need to do right now to stay relevant.
Across one day, our speakers arm you with practical strategies that represent the gold standard in innovation today — frameworks you can deploy the very next morning.
Each session targets a specific lever in your business led by someone deploying it at the gold standard right now.
Pete will challenge your reliance on off-the-shelf LLMs, exposing the self-sabotaging habits holding most agents back, and showing you how to move past basic text generation into sophisticated frameworks that drastically improve client outcomes.
Russell unpacks how large language models index and surface businesses and exactly what you must do to remain visible, trusted and chosen when buyers ask an AI, not a search bar.
Amanda reveals why customer experience is becoming the ultimate differentiator in real estate how leading agents build trust, loyalty and advocacy in a market where consumers have more choice and higher expectations than ever.
Seth shows you how to scale AI interactions across your agency. Not high-level theory – a magnifying glass on the systems and processes that reveal where to automate, where to spend, and exactly where the human touch is still essential.
Three keynote operators and a customer-experience strategist, hosted by REB's own Liam Garman.
If your decisions shape how your agency wins, retains and operates, this room is for you. Come for the frameworks, stay for the people deploying them.