The AI baseline has shifted.

AI is everywhere right now, and so is the noise. Hype, fear, big promises, and plenty of confusion. That is exactly what happens every time a new technology shows up.

The difference this time is speed, and the agents and agencies who figure this out early will move faster, communicate better, and win more business.

Right now, most people are only scratching the surface. A few are pushing the edge, and some are using it regularly, but many are still cautious. This session meets you where you are and shows you what better looks like.

In this practical and engaging keynote, Pete draws on years of work in real estate innovation to show how agents and agency leaders can start using AI to drive real business outcomes today. From prospecting and marketing to client communication and operational efficiency, the opportunity is not future-focused, it’s immediate.

Rather than focusing on abstract trends, this session breaks down how AI can be embedded into the everyday workflows of a modern agency, helping teams move faster, communicate better, and operate more effectively.

Attendees will learn:

• How to move beyond basic use and start getting real leverage.
• Simple techniques that immediately improve the quality of AI output.
• Practical use cases across sales and property management.
• How to roll this out across a team with the right tools and guardrails, without losing control.

This is a high-energy, practical session designed to shift how you think about AI and give you the confidence to start using it properly from day one.

Your competition isn’t just down the road, it’s every agent fighting for your client’s attention online.

For over twenty years, digital discovery followed one rule: Google it. But now the rules are changing.

LLMs like ChatGPT are reshaping how people research property, evaluate agents, and choose who to trust.

This session breaks down the new rules that govern digital discoverability, and exactly how to act on them.

Russell will unpack the emerging discrepancies between SEO and GEO principles, why Google and ChatGPT surface and rank local agents differently, and how these shifts affect visibility in your market.

You’ll learn what signals matter to LLMs, how credibility is assessed, and what you must do to stay visible as discovery habits shift.

In a market where buyers and sellers have more choice, more information and higher expectations than ever before, the agents winning market share are the ones creating memorable client experiences long before, and long after, the transaction.

In this keynote, Amanda Stevens explores how agents can differentiate in crowded markets by becoming genuinely customer obsessed. Drawing on consumer psychology, behavioural insights and real-world case studies, Amanda will unpack what today’s clients actually value, what drives trust and advocacy, and how agents can turn everyday interactions into long-term loyalty, referrals and repeat business.

This session will challenge agents to rethink the client journey from first enquiry through to settlement and beyond, identifying the moments that matter most and the opportunities to create stronger emotional connection, deeper trust and standout service in an increasingly automated and competitive property market.

AI is rapidly changing how properties are marketed, how clients are engaged, and how decisions are made, but for many agents, it’s still unclear what’s genuinely useful versus what’s just noise.

In this practical and forward-looking session, Seth Watts explores the real AI applications transforming real estate today, with a focus on tools and use cases that directly impact listings, marketing performance, and client outcomes.

From automated property descriptions and campaign content to predictive insights on buyer behaviour and market trends, this session highlights how AI can enhance, not replace, the role of the modern agent.

Attendees will learn:

• How to use AI to generate high-quality property marketing and listing content at scale.
• Where predictive analytics can improve pricing strategy and buyer matching.
• How AI can enhance, not dilute, the client experience.
• What separates gimmicks from genuinely valuable AI tools in real estate.

This session cuts through the hype to show how AI can be applied in ways that drive better results, faster decisions, and stronger client engagement.