Gemma Crotty
AUTHOR • No. of articles: 615
Gemma moved from Melbourne to Sydney in 2021 to pursue a journalism career. She spent four years at Sky News, first as a digital producer working with online video content. She then became a digital reporter, writing for the website and fulfilling her passion for telling stories. She has a keen interest in learning about how the property market evolves and strategies for buying a home. She is also excited to hear from top agents about how they perfect their craft.
The female touch: What women can bring to auctioneering today
Becoming an auctioneer can be a key point of difference for female agents looking for a way to stand out, helping them...
SALES • 11 September 2026 • By Gemma Crotty
READ MOREMaking trust your biggest competitive advantage
Trust can be the difference between winning a client and losing one. For agents looking to stand out and grow,...
INDUSTRY • 10 September 2026 • By Gemma Crotty
READ MOREThe burnout trap: When high performance comes at a cost
An ambitious, high-performing team boosts an agency’s results, but without having guardrails around wellbeing, agents...
INDUSTRY • 4 September 2026 • By Gemma Crotty
READ MOREWant to be a top agent? Start by owning your local market
Many agents seek popularity among a broad client base, but without owning their local area, they’ll lose chances to...
SALES • 2 September 2026 • By Gemma Crotty
READ MORERental market loosens, but PMs continue price juggling act
National vacancy rates saw a small increase last month, but property managers continue to face the burden of balancing...
INDUSTRY • 31 August 2026 • By Gemma Crotty
READ MOREThese top 5 prospecting mistakes could seriously cost you listings
From making purposeless calls to giving up too easily, these top five prospecting mistakes can seriously damage your...
INDUSTRY • 31 August 2026 • By Gemma Crotty
READ MORECity of Sydney bans lockboxes on public infrastructure
By April next year, agents across the City of Sydney with lockboxes in public spaces will be required to change their...
INDUSTRY • 28 August 2026 • By Gemma Crotty
READ MOREThe playbook for reassuring buyers during slow campaigns
When sales campaigns drag out, seller anxiety can quickly turn into frustration at their agent, requiring real estate...
SALES • 27 August 2026 • By Gemma Crotty
READ MOREMelbourne Sotheby’s International Realty bolsters Bayside team with new trio
A trio of new appointments will strengthen an agency in Melbourne’s Bayside region, bringing together premium sales...
SALES • 27 August 2026 • By Gemma Crotty
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