Gemma Crotty
AUTHOR • No. of articles: 659
Gemma moved from Melbourne to Sydney in 2021 to pursue a journalism career. She spent four years at Sky News, first as a digital producer working with online video content. She then became a digital reporter, writing for the website and fulfilling her passion for telling stories. She has a keen interest in learning about how the property market evolves and strategies for buying a home. She is also excited to hear from top agents about how they perfect their craft.
The downsizer goldmine: How agents can turn one deal into multiple listings
By helping downsizers during the sale process and beyond, agents can build recurring business from a single...
INDUSTRY • 15 October 2026 • By Gemma Crotty
READ MOREBarry Plant bets on AI to train the next generation of agents
Barry Plant is investing in the development of new agents, with a training program using AI-powered tools to teach...
INDUSTRY • 15 October 2026 • By Gemma Crotty
READ MOREWhat downsizers want from their next home
Low-maintenance living, security, and quality fittings top downsizers’ wish lists, giving agents insights into what...
INDUSTRY • 14 October 2026 • By Gemma Crotty
READ MOREDon’t let the deal die: How top agents revive dead negotiations
Buyer hesitation doesn’t mean a deal is dead. By playing their cards right, agents can bring purchasers back to the...
INDUSTRY • 14 October 2026 • By Gemma Crotty
READ MOREMcGrath takes on Brisbane’s bayside market with local principal
McGrath has expanded to a popular market in Brisbane’s bayside region, which is drawing interest from interstate...
INDUSTRY • 14 October 2026 • By Gemma Crotty
READ MOREBrisbane’s clearance rates nosedive to 20%
Brisbane’s early clearance rates fell to around 20 per cent last week after the latest interest rate rise squeezed...
SALES • 13 October 2026 • By Gemma Crotty
READ MORE‘Worth zip’: The compliance failures destroying rent roll values
Failing to meet minimum rental standards could leave property management businesses with rent rolls buyers won’t...
INDUSTRY • 13 October 2026 • By Gemma Crotty
READ MOREInvestors pour billions into retail as returns near 10%
Investors are doubling down on retail property, with investment volumes climbing 12 per cent to $7.5 billion as annual...
COMMERCIAL • 13 October 2026 • By Gemma Crotty
READ MORENSW eviction data casts spotlight on rental market
The NSW government has continued scrutinising the rental market and pledged to ban no-grounds evictions, while...
INDUSTRY • 12 October 2026 • By Gemma Crotty
READ MOREBrowse other authors here