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Sales & Marketing

A good marketing strategy is a must for any real estate professional, and REB’s Marketing category ensures that property managers and industry professionals are always at the top of their marketing game by providing all of the necessary tools required for a killer marketing strategy.

Why consistency and discipline are the keys to success

As number 7 on REB’s Top 100 Agents, Marcus Chiminello believes the best real estate agents can thrive irrespective of market conditions. Wr...

How this new CEO is adding value to his business

Having recently been appointed CEO of Harcourts International, Steve Caradoc-Davies reflects on the key priorities and challenges of his first few wee...

How to maintain connections with clients

With almost 30 years of experience in Sydney’s eastern suburbs real estate market, Ric Serrao has witnessed the evolution of the industry first-hand...

REB Empowerment Showcase: How new tech is reshaping real estate

In the first episode of the REB Empowerment Showcase podcast, ListReady head of sales Julian Antonescu and Property Realm CEO Patrick Hill join host P...

Why daily prospecting is everything

For 21 years, Monique Dower of Belle Property has maintained that daily prospecting is the key to her success. Write comment (0 Comments) ...

How focusing on buyer engagement has paid off for this agent

For Claudia Portale of McGrath Estate Agents, placing as much importance on buyers as she does on vendors is the key to success. Write comment...

How to get the best out of each demographic

Michelle Stephens of OBrien Real Estate Carrum Downs believes adapting one’s customer service strategy to suit different personality types is key to...

Balancing motherhood and a successful real estate career

Harris Real Estate property consultant Arabella Hooper believes in “fishing where the fish are” as a means of maximising business productivity. ...

How this agent is growing her business in a ‘difficult market’

Ranking 45th in the REB Top 50 Women in Real Estate 2019 ranking, Vicky Sayers doesn’t think of herself as being in the sales industry. Instead, she...

In real estate, one size definitely does not fit all

Ranked at number 32 in the REB Top 100 Agents and number five in the Top 50 Women in Real Estate, Tracey Dixon from McGrath Hunters Hill joins host Ti...

Instagram influencing: Making the most of the new ‘word of mouth’ marketing

Instagram has long been a marketer’s best friend, but for real estate agents and business owners, the true impact of social media influencing is onl...

‘Days on market were destroying our business’, says Ray White Sydney boss

Hundreds of Ray White Group members have met to “clear the whiteboards” and reflect on strategies that worked last financial year, and the strateg...

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