Opinion

How to reassure your vendors with a hybrid selling strategy

When a vendor lists their property, their biggest fear is often not whether the home will sell – but whether they’ll ...

By Adrian Bo • 24 Jun 2025

Best practice vendor communication starts with this

If you want to deliver best-in-class customer service in real estate, there’s one principle to follow: make every vendor ...

By Adrian Bo, CEO, Adrian Bo Real Estate Training & Auctions • 19 Jun 2025

Why simplicity is the new standard in real estate

There was a time when being the best agent in your marketplace meant being the sharpest negotiator in the room. While ...

By Adrian Bo • 26 May 2025

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How the RBA’s May rate cut may shape Australia’s property market

In May 2025, the Reserve Bank of Australia (RBA) delivered a widely anticipated 0.25 per cent interest rate cut, aimed at ...

By Eva Loisance, Lead Broker, Finni Mortgages • 22 May 2025

The 3 Ps of auction campaigns: How great agents bridge the gap between buyers and sellers

Every auction campaign is a negotiation in motion. From the first enquiry to the final bid, your role as an agent is to ...

By Adrian Bo • 19 May 2025

Why objective data builds trust with buyers and sellers

In any real estate transaction, clarity is key – and the best way to create clarity is by using objective, measurable ...

By Adrian Bo • 12 May 2025

Brisbane property market update

April was a subdued month for the Brisbane property market, as activity took a backseat to a series of lifestyle and ...

By Melinda Jennison • 11 May 2025

Why ‘no’ today doesn’t mean ‘no’ forever

One of the biggest mistakes agents make is assuming that a cold or hesitant prospect isn’t worth the follow-up, but the ...

By Adrian Bo • 09 May 2025

Why face to face will always outperform technology in real estate

As new technologies continue to reshape the real estate landscape – whether it’s AI, automation or social media, one ...

By Adrian Bo • 03 May 2025

Rental crisis: Perhaps we should start listening to property managers?

The NSW government’s much-hyped rental reforms come into effect on 19 May. Property managers will once again be called ...

By Tim McKibbin • 01 May 2025

From burnout to balance: How I let go, stepped up, and took control of my business

After reaching the brink of burnout, Rebecca Halton shares how letting go, investing in herself, and stepping into true ...

By Rebecca Halton • 28 Apr 2025

Is your POD, your POV?

The real estate industry is more competitive than ever, but with a well-defined POV, standing out becomes less about ...

By Adrian Knowles • 28 Apr 2025

Don’t be a dream thief: Why agents lose listings before the campaign even begins

One of the most common – and avoidable – reasons agents lose listings is because they crush the seller’s expectations too ...

By Adrian Bo • 24 Apr 2025

The often-overlooked employment risks in real estate business sales

As any real estate employer will tell you, the decision to sell or grow a business rarely comes lightly. It’s a personal ...

By Bryan Wilcox • 22 Apr 2025

There’s no cheap, fast path to proper education: REINSW

Four in five people who enter the real estate industry leave in the first 12 months. It’s a shameful stat that points to ...

By Tim McKibbin • 22 Apr 2025

Missed opportunity or just laziness?

An opposition agency recently listed a property in our street. We’d been aware for a while prior that the sale was ...

By Manos Findikakis • 14 Apr 2025

How to handle a seller who’s reluctant to spend on vendor paid advertising

One of the most common objections agents hear in a strong market is: “Do we really need to spend on marketing when the ...

By Adrian Bo • 14 Apr 2025

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What the 1 April changes in foreign investment rules mean for the residential market

There are a few parts to the 1 April changes to foreign investment rules that the property sector needs to be aware of, ...

By Abdullah Nouh • 10 Apr 2025

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What constitutes high performance in property management?

Anyone familiar with the modern PM landscape will understand how complex and multifaceted the industry can be and how ...

By Chantelle Collin • 07 Apr 2025

The real reason you’re not meeting your new data KPI

One of the most overlooked success drivers in real estate is also one of the simplest: building your database. And yet, ...

By Adrian Bo • 07 Apr 2025

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How to reassure your vendors with a hybrid selling strategy

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